Please Rotate Your Device 90
For the best experience, turn your mobile device portrait mode.
Skip to main content

NBC10 and Telemundo62’s “Project Innovation” Grant Challenge Features Increased Funding for 2021


January 11, 2021


NBC10 / WCAU, Telemundo62 / WWSI and the Comcast NBCUniversal Foundation announced that applications are now open for the Project Innovation grant challenge in Philadelphia for a fourth consecutive year.  Local nonprofits that are helping to move communities forward by encouraging a culture of equity and inclusion, creating pathways for individuals to participate and volunteer in community engagement efforts, fostering the next generation of storytellers and providing youth with the tools they need to succeed across multiple disciplines including entrepreneurship, are encouraged to submit a Project Innovation grant application at or in Spanish at now through February 12, 2021.

This year’s program features additional grant funding. The stations and the Comcast NBCUniversal Foundation will together award a total of $315,000 (up from $225,000) to a maximum of 12 community organizations in participating markets in May 2021. Across all participating markets, a total of $3.475 million dollars will be presented to eligible nonprofits, up from $2.475 million.

To learn more about the program, join an informational webinar on Wednesday, January 27 at 1 p.m. ET. RSVP here.

Access program rules and eligibility at To access the information in Spanish, including the grant application and the program’s rules and eligibility requirements, visit

“As a result of the pandemic, many nonprofits were forced to drastically change or cancel their traditional fundraising activities while communities experienced an increased need for their services,” said Ric Harris, President and General Manager of NBC10 and Telemundo62. “This year’s Project Innovation grant program includes increased funding from the Comcast NBCUniversal Foundation which will help sustain local nonprofits so they may continue making a greater impact throughout the Greater Philadelphia region.”

Presented in 11 markets including Philadelphia, NBC10 and Telemundo62 will select and award grants to eligible nonprofits that are located in and operate from the Greater Philadelphia region, have an annual operating budget of more than $100,000 (defined by the organizations most recent 990-N IRS filing), and whose programs are helping to resolve everyday community issues in any of the following four grant categories: 

  1. Community Engagement: Programs that enable individuals to engage and volunteer in their communities.
  1. Culture of Inclusion: Programs that encourage equitable access, opportunities, and resources for traditionally underrepresented communities.
  1. Next Generation Storytellers: Programs that promote access and develop pathways for emerging talent, diverse voices, and underrepresented youth to explore careers in news, entertainment, sports and the arts.
  1. Youth Education and Empowerment: In-school and out-of-school programs that equip youth with the tools they need to succeed, including STEM/ STEAM education and youth entrepreneurship.

Project Innovation 2021 grants are available in the following markets that are serviced by a NBC/Telemundo owned station: New York (WNBC, WNJU), Southern California (KNBC, KVEA), Chicago (WMAQ, WSNS), Philadelphia (WCAU, WWSI), Dallas-Fort Worth (KXAS, KXTX), Boston (WBTS, WNEU, necn), Hartford, CT (WVIT, WRDM), Washington, D.C. (WRC-TV, WZDC), Miami-Fort Lauderdale (WTVJ, WSCV), San Francisco Bay Area (KNTV, KSTS), and San Diego (KNSD, KUAN).

For more information about the Project Innovation grant challenge program, including a list of past winners from the local area, click here. Follow on social at @NBCUFoundation and #ProjectInnovation.