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NBC Sports Delivers Most-Watched U.S. Women’s Open Since 2014


July 11, 2023

Final Round Audience on NBC and Peacock Peaks at More Than 2.2 Million Viewers

Full Championship Viewership Up 118% vs. 2022, Up 47% vs. 2021

Weekend Viewership on NBC Averages TAD of 1.34 Million Viewers

Most-Streamed Women’s Golf Event in NBC Sports History

STAMFORD, Conn. – July 11, 2023 NBC Sports’ comprehensive coverage of the 78th U.S. Women’s Open at Pebble Beach Golf Links resulted in the most-watched edition of the championship since 2014, highlighted by significant viewership gains on NBC and USA Network, as well as streaming milestones on Peacock and NBC Sports Digital.

Across 20 hours of linear coverage on NBC and USA Network, the U.S. Women’s Open averaged a Total Audience Delivery of 895,000 viewers, up 118% vs. 2022 on NBC/USA (410,000 viewers) and up 47% vs. 2021 on NBC/GOLF (608,000 viewers).

The event registered the best viewership for the championship since Michelle Wie’s victory in 2014 (1.03 million across NBC/ESPN2, TV-only), ranking as the second most-watched U.S. Women’s Open since 2009 and the most-watched West Coast U.S. Women’s Open in 20 years.

Weekend viewership on NBC and Peacock – which included the first-ever East Coast primetime coverage in U.S. Women’s Open history – averaged 1.34 million viewers, up 76% vs. 2022 (765,000 viewers) and 35% vs. 2021 (995,000 viewers).

Sunday’s Final Round (3-9 p.m. ET) on NBC and Peacock averaged 1.58 million viewers and peaked with more than 2.2 million viewers in the 8:15-8:30 p.m. ET quarter hour, as Allisen Corpuz closed out her first-ever LPGA victory. The final round also ranked as a Top 5 sports program on Sunday.

Digitally, the 78th U.S. Women’s Open was the most-streamed women’s golf event in NBC Sports history, nearly tripling its consumption from a year ago.

Following are the Top 10 markets* for Sunday’s final round coverage on NBC:

1 Phoenix
2 Las Vegas
3 Sacramento
4 Portland, Ore.
5 Raleigh-Durham
6 San Francisco
7 West Palm Beach
8 Indianapolis
T-9 Baltimore
T-9 Kansas City

*44 markets available