How the World's Biggest Stars Are Bringing the 2024 Paris Olympics to New Audiences

This is the first time Clarkson is joining NBCU’s Olympic coverage. Clarkson, the original American Idol, currently hosts and produces The Kelly Clarkson Show, distributed by NBCUniversal Syndication Studios. Watch as Kelly Clarkson, Peyton Manning and Mike Tirico share the exciting news that they’re hosting the Summer Olympic opening ceremony in Paris. 

Emily in Paris’ Lily Collins stars in a fun and fizzy commercial promoting NBC’s coverage of the Summer 2024 Olympics in Paris. 

In character as Emily Cooper, an American media strategist in the popular series, Collins totally sticks the landing as she pitches network marketing executives on a head-turning uniform for Team USA sprinter Noah Lyles. 

Lyles won a bronze medal at the Tokyo 2021 Olympics. His 100 meter win last summer at the World Athletics Championship earned him the title of “the fastest man alive.” So the race-day ensemble Emily hawks is appropriately extra. 

Alex Cooper, the multi-hyphenate creator, host, and executive producer of Call Her Daddy, the most listened-to podcast by women globally, will be at the Paris Olympic Games this summer to host Watch with Alex Cooper, a series of live interactive watch parties streaming on Peacock.  

With her signature style, Cooper, who will be joined by soon-to-be-announced special guests, will regale viewers with her take on some of the most high-profile Team USA events at the Olympic Games Paris 2024, including soccer, gymnastics and basketball. The Watch with Alex Cooper interactive program will feature Cooper and friends live in a seamless picture-in-picture view sharing their thoughts and insights on the Olympic event and answering questions from fans on social in real time – all of which will add to the communal viewing experience and excitement around the Games. 

Snoop Dogg is joining NBCUniversal’s coverage of the Olympic Games Paris 2024 this summer. The global megastar will be on site in Paris to provide regular reports for the Olympic Primetime Show beginning July 26 on NBC and Peacock. 

Throughout the Games, Snoop will speak with NBC Olympics host Mike Tirico and provide the large primetime U.S. audience with his unique take on what’s happening in Paris. He’ll explore the city’s iconic landmarks, attend Olympic competitions and events, and visit with the athletes, their friends, and families. 

“I grew up watching the Olympics and am thrilled to see the incredible athletes bring their A-game to Paris. It’s a celebration of skill, dedication, and the pursuit of greatness,” said Snoop Dogg. “We’re going to have some amazing competitions and, of course, I will be bringing that Snoop style to the mix. It’s going to be the most epic Olympics ever, so stay tuned, and keep it locked. Let’s elevate, celebrate, and make these games unforgettable, smoke the competition, and may the best shine like gold. Peace and Olympic LOVE, ya dig?” 🏅👊🏾 

“Snoop is already an Olympic gold medal commentator, generating tens of millions of views for his highlights commentary on Peacock of the dressage competition during the Tokyo Olympics,” said Molly Solomon, Executive Producer and President, NBC Olympics Production. “That performance alone has earned Snoop a job as our Special Correspondent in Paris. We don’t know what the heck is going to happen every day, but we know he will add his unique perspective to our re-imagined Olympic primetime show.” 

Jimmy Fallon, Emmy Award-winning host of The Tonight Show Starring Jimmy Fallon, will join two-time Sports Emmy Award-winner and NBC Olympics primetime host Mike Tirico to host NBCUniversal’s coverage of the Closing Ceremony of the Games. Joining Jimmy and Mike will be Terry Gannon, 1998 Nagano Olympic figure skating gold medalist Tara Lipinski, and two-time Olympian in figure skating, Johnny Weir, who will be calling their fourth Closing Ceremony together. 

NBC and Peacock will present live coverage of the Closing Ceremony from the Stade de France, the country’s national stadium, on Sunday, August 11, beginning at 2 p.m. ET. Primetime coverage will begin at 7 p.m. ET/PT on NBC and Peacock. 

Fallon will make his Olympics debut as a commentator this summer in Paris, 10 years after The Tonight Show Starring Jimmy Fallon launched during the second week of the 2014 Sochi Olympics. Fallon has contributed to prior NBC Olympics presentations, beginning in Vancouver in 2010, when he performed at the Whistler Mountain skiing venue medals plaza. 

Paris Hilton made her surprise appearance in a 20-second promo during NBC’s 2023 coverage of an NFL Wild Card Playoff Game. 

The spot opens in a dreamy, sun-bathed room as a voice says, “Next summer, the eyes of the world will be on...” and we see a woman, in a long gown, cross the floor to open a pair of terrace doors. Finally, the woman turns and says, “Paris,” and Paris Hilton is revealed. 

After a flurry of Olympic highlights the camera returns to a disappointed Hilton as she realizes the attention will be on the world’s athletes competing in the French capital, and not her, in the summer of 2024. 

Peyton Manning starred in a promotional spot that kicked off NBCUniversal’s 2023 fall campaign to promote its coverage of the Games of the XXXIII Olympiad. The promo debuted on TODAY and aired during NBC Sports’ coverage of NFL Kickoff 2023. 

The spot begins with Manning riding in a giant baguette blimp that is flying high above Paris while holding a glass of red wine. “Welcome to Paris. Home to French bread, wine, and now, the Olympics,” says Manning, while sky divers leap from the blimp to form Olympic rings over the city. Viewers are then abruptly transitioned from Paris to a board room, where it’s revealed that Manning is merely pitching this fanciful idea to a group of perplexed marketing executives. 

Manning will also co-host NBCUniversal’s coverage of the Opening Ceremony.  

Dolly Parton, a global icon, collaborated with NBCUniversal on the video for her new song “We Are The Champions/We Will Rock You,” which is being used to promote NBCU’s coverage of the Olympic Games Paris 2024. 

“We Are The Champions/We Will Rock You” is Parton’s cover of the famous rock anthems by Queen and a new song from her upcoming album Rockstar, which was inspired by her 2022 induction into the Rock & Roll Hall of Fame. 

A huge fan of the Olympics and Team USA, Parton aligned with NBCU to produce an Olympic-themed video that celebrates the athletes and gets people excited about next year’s Games in Paris.  

“I love the Olympics! I do my best to plan my schedule to watch as much of it as I possibly can,” says Parton. “I tape it just in case I miss the live action on a certain day and watch it back as soon as possible. I laugh, I cry, I scream, there are no losers in the Olympics as they have all spent a lifetime preparing but I celebrate with the ones that go away with the gold, silver, and bronze medals.” 

Three-time GRAMMY-winning recording artist Megan Thee Stallion stars in the second promotional spot of NBCUniversal’s fall campaign. The promo debuted during NBCU’s Thanksgiving Day programming and encored during NBC Sports’ coverage of the Seattle Seahawks hosting the San Francisco 49ers on NBC and Peacock. 

The spot welcomes viewers to “Thee Paris Olympics”, as Megan performs at the Palace of Versailles – the host of this summer’s Olympic and Paralympic equestrian competitions – with U.S. High Performance dressage horses as her backup dancers. She is then joined by her own fire-breathing, talking horse. Viewers are quickly transitioned from the fantastical scene at Versailles to an executive board room, where a group of skeptical marketing executives listens to Megan proclaim, “And that is Thee Olympics, Hot Girl Style.” 

Mike Tirico, who will host his fourth Opening Ceremony this summer, has been honored with the Sports Emmy for Outstanding Sports Personality – Studio Host in each of the last two years, highlighted by his role as primetime host of the Beijing Olympics (2022) and Tokyo Olympics (2021). Tirico also hosted the PyeongChang Opening Ceremony in 2018 and the Closing Ceremony for the 2016 Rio Olympics.  

Last May, NBCU announced that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11. Click here for more programming information. 

NBCU owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.