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NBC Olympics

Starbucks Named Official Coffee Partner of the LA28 Olympic and Paralympic Games and Team USA

Starbucks will also support NBCUniversal’s multi-platform coverage of the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.

Starbucks and NBCUniversal and Olympics

September 16, 2025

Starbucks (NASDAQ: SBUX) today announced it will be the Official Coffee Partner of the LA28 Olympic and Paralympic Games and Team USA. As LA28 prepares to welcome athletes and fans from around the globe, Starbucks will be there to support moments of connection and community through unique coffeehouse activations featuring Starbucks arabica coffee handcrafted by green apron partners.

“As the Official Coffee Partner of the LA28 Games and Team USA, we are brewing more than great coffee - we are championing a global celebration. Core to our mission is a commitment to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time. Starbucks is proud to bring connection, culture, community and incredible coffee – to the world stage." 

— Tressie Lieberman, EVP and Global Chief Brand Officer of Starbucks Coffee Company

As the Official Coffee Partner of LA28 and Team USA, Starbucks will be a part of numerous aspects of the Games in the U.S. In the Olympic and Paralympic Village, Starbucks plans to provide a specially designed coffeehouse to foster moments of connection and community, serving Starbucks coffee crafted by expert green apron partners to the thousands of athletes participating.  

Starbucks will also extend the cafe experience at competition venues, volunteer hubs, and many other places—serving coffee to Olympic and Paralympic athletes, fans and spectators. 

“This is our chance to co-create a Games that will resonate for generations to come, and welcoming Starbucks to the LA28 and Team USA family marks the coming together of a world-class brand and a globally embraced event, with a shared commitment to shaping culture and community.  This partnership will unite Starbucks deep connection with communities across the country with what will be one of the most iconic and powerful platforms in all of sports: the LA28 Olympic and Paralympic Games.” 

— Casey Wasserman, LA28 Chairperson and President

Starbucks will also partner with NBCUniversal to support the company’s multi-platform coverage of the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games. As part of this partnership, Starbucks will have coffee exclusivity across NBCUniversal’s national Olympic and Paralympic coverage and access to premium storytelling opportunities.  

“The Starbucks brand has long embodied community and inspiration, with products that have motivated and fueled the world. There is no better celebration to extend that mission than the Olympic and Paralympic Games. We are honored to partner with Starbucks and their entire organization to showcase the incredible spirit and athleticism of Team USA across our extensive coverage of the Games.”

—  Mark Marshall, Chairman, Global Advertising and Partnerships, NBCUniversal

Starbucks has been part of the fabric of the Greater Los Angeles community for nearly 35 years with more than 1,000 stores in the broader LA region. Beyond its coffeehouses, Starbucks continues to invest in the broader Los Angeles community through the Starbucks Foundation. In June 2025, The Starbucks Foundation awarded 45 Neighborhood Grants, totaling nearly $100,000, to Los Angeles organizations and in January 2025, The Starbucks Foundation contributed $1 million to support relief and recovery efforts in response to the Los Angeles wildfires.  

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