Packers-Cowboys OverTime Thriller Draws 26.9 Million Viewers on NBC and Peacock

All eyes were on defensive end Micah Parsons as he joined his new Green Bay teammates against Dallas on Sunday Night Football at AT&T Stadium in Arlington, Texas, exactly one month after the Cowboys traded him to the Packers.

Packers-Cowboys Peaked at Nearly 30 Million Viewers in Second Quarter

While Parsons provided the pregame buzz, the on-field fireworks came from the offenses – led by quarterbacks Jordan Love and Dak Prescott, who each passed for 300+ yards and three touchdowns and combined to lead nine consecutive scoring drives to finish the game in a 40-40 overtime tie.

It was a matchup made for the milestone 20th season of NBC’s Sunday Night Football, averaging 26.9 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics. The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

Through Week 4 (five games), SNF is averaging 25.5 million viewers across NBC and Peacock – marking the best four-week start in the 20-season history of NBC’s Sunday Night Football, and up six percent from 2024.

Additional metrics and milestones include:

Packers-Cowboys is the most-watched of the 19 overtime games in NBC SNF history (topping the audience of 26.6 million viewers as Tom Brady led the New England Patriots to a 34-31 come-from-behind victory after trailing Peyton Manning’s Denver Broncos 24-0 in Week 12 of 2013).

Football Night in America off to Best Start through Week 4 since 2015

Plus, NBC’s Football Night in America on Sunday delivered its most-watched show since Oct. 3, 2021, averaging 11.4 million viewers. For the season, FNIA is averaging 9.7 million viewers – its best start through Week 4 since 2015 and up 24% from this point last season.

Led By Peacock, Sunday Night Football on Record Streaming Pace

SNF is off to its best four-week streaming start ever with an Average Minute Audience (AMA) of 3.1 million viewers across Peacock, NBC Sports Digital platforms, and NFL Digital platforms – up 7% from last season, based on data from Adobe Analytics.