NBCUniversal's Celebrity Promos Set the Stage for Milan Cortina 2026

Recent promotional spots feature global music icon Dua Lipa, actress Scarlett Johansson with skier Lindsey Vonn, and a humorous locker room pep talk from actor Jon Hamm to the US men’s hockey team.

NBCUniversal's Talent Promos Set the Stage for Milan Cortina 2026

January 05, 2026

NBCUniversal is building momentum for the Milan Cortina 2026 Olympic Winter Games with celebrity‑driven creative across NBC and Peacock spotlighting the athletes of Team USA and the host country of Italy. Recent promotional spots feature global music icon Dua Lipa in a spot celebrating some of Team USA’s top female athletes, a cinematic "battle scars" vignette with Jurassic World Rebirth star Scarlett Johansson and Olympic gold medal skier Lindsey Vonn, and a humorous locker room pep talk from actor Jon Hamm to the US men’s hockey team. Together, these pieces invite audiences into a season of sport, culture, and storytelling ahead of coverage of the Opening Ceremony, beginning Friday, Feb. 6, 2026, on NBC and Peacock.

Dua Lipa invites you to watch the coolest sporting event in the world, the Winter Olympics starting Friday February 6th on NBC and Peacock

Dua Lipa brings the cool to Milan

Global music star Dua Lipa strolls through Milan's Galleria Vittorio Emanuele II as the scene transforms into a snowy wonderland, set to her hit "Training Season." The spot celebrates standout Team USA women athletes – Mikaela Shiffrin, Chloe Kim, Lindsey Vonn, and Alysa Liu – and debuted during NBC's Macy's Thanksgiving Day Parade telecast.

Lindsey Vonn and Scarlett Johansson share their battle scars ahead of the Milan-Cortina Olympics

Lindsey Vonn and Scarlett Johansson: "Battle Scars"

Scarlett Johansson and Lindsey Vonn exchange scar stories by a fire in Cortina d'Ampezzo with the Dolomites in the background (with the help of Industrial Light & Magic). This cinematic riff nods to Jaws, captures Vonn's 41‑year‑old comeback momentum, and premiered during NBC's Sunday Night Football.

An inspiring speech from a special guest to Team USA's men's hockey team doesn't go exactly as planned

Jon Hamm fires up Team USA hockey

Jon Hamm walks into a locker room to give a pep talk to Team USA hockey players Auston Matthews, Brady and Matthew Tkachuk, Quinn Hughes, and Charlie McAvoy. The 30‑second spot debuted during Sunday Night Football and pays an homage to "Miracle on Ice."

Cynthia Erivo and curlers Korey Dropkin and Cory Thiesse

Cynthia Erivo lends broom to curlers Korey Dropkin and Cory Thiesse

Cory Thiesse and Korey Dropkin join forces with Cynthia Erivo for some help with their broom.

Alysa Liu teams up with Ariana Grande for a gravity-defying moment

Alysa Liu defies gravity in Wicked winter wonderland

World champion figure skater Alysa Liu teams up with Ariana Grande to defy gravity.

Let the games begin!

NBCUniversal's coverage of the Opening Ceremony of the Milan Cortina 2026 Olympic Winter Games begins Friday, Feb. 6, live on NBC and streaming on Peacock. The entire Games will be available on Peacock, with daytime coverage on NBC and the primetime show, Primetime in Milan.

The Opening Ceremony broadcast will be hosted by Savannah Guthrie and Terry Gannon, with three‑time Olympic gold medalist Shaun White joining for the Parade of Nations. It was recently announced that Mariah Carey will take the stage during the Opening Ceremony, adding a show-stopping performance to the celebration. Live coverage starts at 12 p.m. ET with primetime coverage at 8 p.m. ET on NBC and Peacock.

Leading digital creators will join the celebration as NBCUniversal brings back its Creator Collective program. In partnership with YouTube, Meta, and TikTok, the initiative will deliver behind-the-scenes access, interactive content, and fresh perspectives from Milan and Cortina, bringing audiences closer to the Games than ever before.

Throughout the primetime broadcasts, segments from Stanley Tucci will spotlight culture in northern Italy, and Snoop Dogg returns with on‑site moments across the Games. For real‑time highlights every day, Peacock's Gold Zone, often hosted by Scott Hanson, will bring viewers the biggest live moments from Milan Cortina.