NBCUniversal Super‑Serves Fans With AI‑Driven Entertainment Features on the Peacock Mobile App

“The best place for NBCUniversal’s fandoms to experience their favorite shows and movies is on our platforms, with Peacock serving as an immersive, premium destination that gives audiences new ways to connect and engage with our content,” said Matt Strauss, Chairman of NBCUniversal Media Group. “Your Bravoverse is a first-of-its-kind experience for NBCU content — pairing our deep Bravo library with agentic and gen AI to create a personalized experience at scale, built in collaboration with Andy Cohen. And as the first platform to offer vertical video across genres and gaming within the app, these latest enhancements on Peacock will help fans easily follow the action and go deeper into the content they love.” 

“If there’s one thing Bravo fans love, it’s being part of the conversation,” said Andy Cohen. “Your Bravoverse takes that to the next level by bringing AI into the mix and creating an experience that’s intuitive, interactive, and built entirely around the Bravo fandom. It’s the best of AI and the best of Bravo, helping fans discover shows, dive deeper into their favorite moments, and connect with the Bravo universe like never before — all guided by me. Well, not exactly me, but a version of me!” 

This summer, Peacock will add a dedicated section for vertical video on its mobile app given the positive response from fans. This experience replaces the current download button in the main bottom navigation and introduces a persistent destination for scrollable vertical video feeds, including Your Bravoverse when it launches. Downloads will still be available in user profiles. 

Your Bravoverse: A Personalized, Infinitely Swipeable Experience, Guided by Andy Cohen’s Digital Avatar, for One of TV’s Most Engaged Fandoms 

In an unprecedented approach to combining content and technology, NBCUniversal is using AI in every step of the Your Bravoverse process – from the clip creation from the full Bravo catalog, to story extraction using computer vision, to AI Agents trained on what Bravo fans care about – to weave together complex storylines across seasons and franchises that help fans relive memorable moments or uncover new connections they may have never seen before. 

At the start of the experience, Peacock users will choose their preferred Bravo shows and iconic moments and then be presented with their personalized playlist – creating more than 600 billion possible viewing variants – with each clip flowing into the next. Cohen’s avatar, created with gen AI and trained to match his distinctive style and voice, serves as the guide through a curated narrative from shows they love as well as new ones from across the Bravo universe they haven’t discovered yet.   

The playlists will be refreshed regularly and incorporate ongoing insights from Cohen, ensuring fans always have something new to watch and talk about. Your Bravoverse is being built in close collaboration with Cohen as the face of Bravo and includes a team of NBCU editors validating the AI’s output and vetting the playlists for quality and accuracy. Cohen’s avatar was created using Synthesia’s technology based exclusively on footage recorded in the Synthesia studio, which was used to capture and replicate his likeness. 

Bravo fans are one of TV’s most engaged fandoms; they consume more content than any other cohort on Peacock, watching up to seven shows every week. 

• Bravo fans are loyal superfans. Research shows that the Bravo fandom functions more like a community than a traditional audience, serving as a personality marker that explains how they see the world. 

• Catching up on Bravo is a ritual. On average every month, Bravo viewers watch 24 hours of Bravo content, with some of the most engaged watching up to 75 episodes each month. Viewing is followed by watching, reacting, joking, speculating, consuming ancillary content, and more. 

• As the streaming home of Bravo, Peacock has greatly expanded the scale and depth of the fandom. Since 2024, nearly every returning Bravo series is up season-over-season on Peacock, averaging +41% growth. Accounts acquired for Bravo have the highest engagement as Bravo viewers on Peacock watch 92% more non-Bravo hours than the Peacock norm. BravoCon 2025 was accessible on Peacock and reached more than 3 million accounts, up +461% from BravoCon 2023 content.  

Available first on mobile as a vertical video experience and extending later to living room devices, Your Bravoverse will be prominently featured on the Peacock home page and be accessible through a dedicated Vertical Video space in the mobile app when it launches this summer. SXSW attendees can preview Your Bravoverse in Austin on Sunday, March 15^th at NBCUniversal’s “Play with Peacock” pop‑up and learn more during a SXSW keynote featuring Matt Strauss and Andy Cohen. Fans at home can watch live here. 

Your Bravoverse also adds to NBCUniversal's expansive slate of advertising capabilities, offering brands a new, seamless way to align with fan-favorite franchises on Peacock. Designed for a leaned-in streaming environment, it empowers advertisers to engage passionate audiences and turn cultural connection into business impact, with interactive moments such as Cohen's avatar referencing the brand as part of the experience.