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This fall marked the NBA's highly anticipated return to NBC and its debut on Peacock – the league's first appearance on NBC since 2002. To build momentum ahead of Tip-Off, NBCUniversal mobilized across the company and leveraged its unique platforms to create unforgettable moments, generate excitement, and maximize fan engagement.
NBC has long used its broad portfolio to create launch…
As NBA excitement powers forward – and NBCUniversal clocks significant ratings numbers – President of NBC Sports Rick Cordella talks about the NBA, the thrill of live television, and the audience-driving power of synergy across streaming and broadcast.
In what ways does the NBA investment align with NBCU’s long-term strategic goals in sports and entertainment?
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NBC Sports finalized its NBA game analyst and play-by-play rosters today with the additions of analysts Brad Daugherty, Derek Fisher, Robbie Hummel, Austin Rivers, and Brian Scalabrine, and play-by-play voice Michael Grady. The 2025-26 NBA season begins on NBC and Peacock on Oct. 21
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Mark Marshall serves as Chairman, Global Advertising & Partnerships, NBCUniversal, where he oversees the company’s entire industry-leading portfolio of linear networks, digital and streaming platforms, distribution partnerships, and client relationships. Marshall is responsible for all Global, National and Local Ad Sales, Partnerships, Marketing, Ad Tech, Data, Measurement, and Strategic…
NBC Sports’ debut of Coast 2 Coast Tuesday, featuring unique bi-coastal NBA doubleheaders across NBC and Peacock, delivered the largest NBA Tuesday audience in games played before Christmas…
Peacock showcased its extensive upcoming slate for 2025-26 at today’s NBCUniversal Upfront presentation at Radio City Music Hall establishing the platform as the streaming home for NBC and Bravo “must see” content, film franchises that ignite fandoms and unparalleled live experiences, including apex Sports coverage, pop culture tentpoles and attention-commanding stunts.
Talent was on…
Ahmed Fareed has been named NBC Sports’ new host of Big Ten College Countdown, its weekly Saturday night primetime college football studio show that begins in August. Following the football season, he will also anchor NBC Sports’ Monday night NBA coverage, presented exclusively on Peacock.
An extremely versatile host, Fareed has already worked on many of NBC…
While they may not immediately recognize his name, longtime NBA fans will undoubtedly know his voice. NBC Sports announced today that it will use an AI-generated voice of former narrator Jim Fagan for elements of its NBA coverage and promotion when its new NBA media rights agreement begins in October.
The voice of Fagan, who passed away in 2017, was synonymous with NBC…
With only two weeks until the 2025-2026 NBA season tips-off exclusively on NBC and Peacock, NBCUniversal has exceeded advertising expectations for this historic return, with nearly 170 partners investing in the property and nearly all inventory already sold out.
The…
Peacock announced its expansive 2026-27 slate ahead of today’s NBCUniversal Upfront at Radio City Music Hall, positioning the platform as the streaming home for NBC and Bravo’s “must-see” content, film franchises that fuel fandom, and premier live experiences – including industry-leading sports coverage,…