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The history of the NBA on NBC goes back more than 70 years to a time when basketball itself was still in its infancy. In the decades since, NBCUniversal and the NBA have evolved and innovated together, producing some of the most exciting and era-defining moments in any sport. Here's a look back at their iconic partnership.
The first NBA game on NBC in 1954
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Michael Jordan, a six-time NBA champion and a member of the Naismith Basketball Hall of Fame, will join NBC Sports’ coverage of the NBA as a special contributor when the 2025-26 season begins in October. The announcement was made earlier today during NBCUniversal’s Upfront presentation at Radio City Music Hall in New York City.
,“Michael’s legacy both on and off the…
NBCUniversal and the NBA today announced an 11-year agreement for NBC, Peacock, USA Network, Sky Sports and Telemundo to present NBA and WNBA regular-season and playoff basketball games beginning with the 2025-26 season.
“We are excited to once again become long-term partners with the NBA and WNBA, as well as USA Basketball,” said Mark Lazarus, Chairman, NBCU Media Group. “With a…
NBCUniversal’s upcoming coverage of the 2025-26 NBA season begins tomorrow -- Tuesday, Oct. 21 -- when the NBA returns to NBC for the first time in over two decades and makes its Peacock debut. NBC Sports will…
NBC Sports returns to broadcasting the NBA All-Star Game for the first time since 2002 and is delivering coverage across the three days of events Feb. 13 – 15 on NBC, Peacock,…
Tracy McGrady, a member of the Naismith Memorial Basketball Hall of Fame and a seven-time NBA All-Star who is widely considered one of the greatest scorers in NBA history, will join NBC Sports as a studio analyst when the NBA returns to NBC and debuts on Peacock this fall.
2025-26 NBA Season Begins Oct. 21 on NBC and Peacock
McGrady played 16 seasons in the NBA,…
In its first season presenting the NBA in 24 years, NBC Sports combined new approaches and technical innovations with Hall of Fame and award‑winning voices, along with a splash of nostalgia, to drive a 109% year-over-year increase in NBA regular‑…
NBCUniversal today announced new dynamic features coming to Peacock during Legendary February (the 2026 Milan Cortina Winter Olympics, Super Bowl LX, and 2026 NBA All-Star Weekend) that build on the platform’s industry-leading live streaming…
Maria Taylor has been named NBC Sports’ lead NBA studio host for its coverage of the association, which begins this October on NBC and Peacock. Taylor will host NBC Sports’ NBA studio programs on Sunday and Tuesday nights alongside analysts…
Nikola Jokić, Giannis Antetokounmpo, Jalen Brunson, Stephen Curry, and Cooper Flagg headline NBC Sports’ live coverage of the NBA on NBC and…