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From the very beginning, NBC has led in innovation, repeatedly redefining what was possible and leaving an enduring mark on American culture. Over the past century, NBC has pioneered industry firsts that shaped the media landscape as we know it today. The network delivered the first coast-to-coast radio broadcast, aired the first paid television commercial, and brought historic moments –…
The First Major League Baseball Broadcast on NBC
In 1939, NBC's experimental television station W2XBS – the precursor to WNBC-TV – aired the first-ever Major League Baseball broadcast, a Cincinnati Reds-Brooklyn Dodgers doubleheader, with Red Barber calling the action and introducing the national pastime to a new medium.
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It was a banner year for NBC Sports in 2024, from the industry-record three NFL playoff games on one weekend in January -- highlighted by Peacock’s record-setting presentation of the first-ever exclusive live streamed playoff game -- to the most-watched Kentucky Derby in 35 years, the exciting conclusion of the most-watched Premier League season ever, golf’s U.S. Open and Open Championships, a…
NBC and Macy’s will light up the sky with America’s largest Independence Day celebration for the 50th “Macy’s 4th of July Fireworks”® special.
The star-studded event will feature performances by Noah Kahan, Post Malone, Salt-N-Pepa, Bebe Rexha, Shaboozey and Blake Shelton. The…
Telemundo, the exclusive Spanish-language U.S. broadcaster of the Olympic Games, announces its largest-ever talent roster, featuring more than 40 hosts, commentators, and in-country reporters. This team will spearhead the network's coverage of the Games of the XXXIII Olympiad in Paris starting two days before the Opening Ceremony with the Men’s Soccer Competition on July 24 through August 11…
Pictured: an early AFL broadcast of the San Diego Chargers vs. Boston Patriots game at Balboa Stadium in San Diego, CA on October 31, 1965 (Photo by: NBC/NBCU Photo Bank).
Beginning with the very first Super Bowl in 1967, NBC Sports has been a key player in transforming football's greatest championship into…
NBC Sports is the exclusive home to the most important and prestigious events in horse racing, including the Kentucky Derby, Preakness Stakes, the Breeders’ Cup World Championships, Royal Ascot, and Pegasus World Cup Championship Invitational Series.
NBC Sports’ Derby day coverage features 10 races across 7.5 hours -- five hours on NBC and Peacock on Saturday (2:30 p.m. ET), which…
At the 2025 Cannes Lions International Festival of Creativity, Comcast NBCUniversal brought its biggest live moments of 2025 & 2026 to life across entertainment, news, and sports. NBCUniversal's programming at FreeWheel Beach called ‘Vive le Live’ generated the highest attendance in NBCUniversal's Cannes history, up nearly 35% compared to 2024.
From the…
As a company, NBCUniversal demonstrated its prowess as the intersection of media and culture, and showed how it's bringing brands and audiences along for the ride. From conversations with creative partners, behind-the-scene panels, press moments from leaders across Peacock and NBCUniversal's Advertising and Partnerships division, and an insightful panel from the Rotten Tomatoes Lab, there…
The Premier League Summer Series -- the second edition of the pre-season tournament bringing world-class soccer and a Premier League matchday experience to three iconic locations from July 26 to Aug. 3 -- kicks off this Saturday at MetLife Stadium in East Rutherford, N.J., with two matches live across NBC and Peacock.
Coverage of the Summer Series begins this Saturday, July 26, from…