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NBC Sports Next Salutes Military Families Supported by Folds of Honor Through Tee-Time ‘Round Up’ Campaign in May


May 03, 2023

Second Annual Fundraising Effort for Folds of Honor will Extend to Include Entire Month of May on GolfNow

NBC Sports Next will reprise its philanthropic initiative for the Folds of Honor military and first responders charity, which raised more than $75,000 over two weeks in 2022, with a “round-up” fundraising campaign on its GolfNow tee-time service, kicking off today, May 1, and spanning the entire month.

Throughout May, messaging on GolfNow will encourage anyone booking a tee time online or via its mobile apps to round up the cost of the booking. The additional money will go to an overall fund that will be used to contribute a donation to Folds of Honor to help further its educational opportunities for the spouses and children of America’s fallen and disabled who protect our communities and country.

“Our golfers are heroes helping other heroes through this campaign,” said Jerramy Hainline, SVP, GolfNow. “We’re proud to stand with them and salute the American military and first responder families assisted by the Folds of Honor organization, and to know that we are making a positive change in their lives.”

GolfNow operates the largest online tee-time marketplace in golf and is the industry’s leading provider of golf course operations software and services to more than 11,000 courses worldwide. Anyone booking tee times on GolfNow from May 1-31will be provided the opportunity to round up the total cost of the reservation to an even-dollar figure. For example, if the cost of a tee time totals $34.65, the golfer can elect to round up the cost to $35, donating the additional $0.35 to Folds of Honor.

“We are again so grateful to NBC Sports Next, GolfNow and the entire NBC family,” said Lt Col Dan Rooney, founder and CEO of Folds of Honor. “Last year’s initial campaign was a huge success and in 2023 it will be bigger and better by including the entire month of May. NBC understands the importance of a life-changing education and is committed to doing something about it.”

This effort on behalf of Folds of Honor is a part of NBC Sports Next’s Better Together community impact initiative. Similar round-up campaigns on GolfNow have helped raise funds for Youth on Course and the non-profit organizations aided by the NFL’s Salute to Service initiative. The ongoing campaign for Youth on Course has raised more than $2 million since December 2020.

About NBC Sports Next 
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; SportsEngine, an industry leader in youth sports club, league and team management technology; Rapid Replay, a video streaming and editing platform; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; TourneyMachine, tournament management solutions for youth sports. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.

About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Beginning in 2022, it expanded its mission to include first responders. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded about 44,000 scholarships totaling about $200 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit