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LOCAL MEDIA

‘CLEAR THE SHELTERS,’ NBCUNIVERSAL LOCAL’S ANNUAL NATIONWIDE PET ADOPTION & DONATION CAMPAIGN, RETURNS FOR EIGHTH CONSECUTIVE YEAR

Press Release
June 23, 2022

NBC & Telemundo Owned & Affiliated Stations to Partner with Local Animal Shelters & Rescues from Aug. 1 to 31

Visit ClearTheShelters.com to Adopt a Pet or Donate to an Animal Shelter or Rescue Service in Your Community Throughout Monthlong Campaign

NEW YORK – (June 23, 2022) – Clear The Shelters, NBCUniversal Local’s annual nationwide pet adoption and donation campaign, will return for the eighth consecutive year Aug. 1 to 31. As part of the monthlong initiative, NBC and Telemundo owned and affiliated stations across the U.S. and Puerto Rico are partnering with animal shelters and rescue services in their communities to promote pet adoption and raise funds to support animal welfare.

Since its 2015 inception, Clear The Shelters has helped more than 700,000 pets find new homes. Last year’s campaign resulted in more than 140,000 adoptions and raised more than $500,000.

“We are pleased to present our eighth annual Clear The Shelters campaign to help shelters and rescues across the nation with their critical work of finding loving homes for the animals under their care, and inviting communities to donate funds to support their work,” said Valari Staab, Chairman of NBCUniversal Local. “Clear The Shelters is a community-driven effort that counts on the support of so many, including our employees, shelter partners, our affiliate stations and our national sponsors, and thanks to them the campaign has become an important event.”

The 2022 Clear The Shelters will again feature online donations through partners Greater Good Charities, a global nonprofit, and The Animal Rescue Site, which will host the fundraising and cover all transaction fees so that 100 percent of donations go directly to shelters and rescues in need. Online donations can be made to participating shelters or rescues during the campaign at ClearTheSheltersFund.org, which is also accessible via ClearTheShelters.com.

Virtual pet adoptions are also returning for the fourth consecutive campaign through partner WeRescue. The WeRescue app enables users to browse for adoptable pets in their area by breed, gender, size and other factors using their smartphone. Users can also submit their adoption applications and ask questions directly to shelters through the app.

Hill's Pet Nutritiona global leader in science-based pet nutrition, is returning as a national sponsor for a fifth year in a row. Joining the campaign this year as a national sponsor is global animal health company Zoetis, the maker of both Simparica Trio and Apoquel.

The Dodo, the leading animal and pet brand, will serve as an exclusive media partner for the sixth campaign.

Details on other 2022 Clear The Shelters campaign highlights and initiatives, television specials on participating NBC and Telemundo stations, will be announced at a later time. Fundraising totals and the number of pets adoptions will be announced after the conclusion of the campaign.

For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com.

Follow Clear The Shelters on social media:

  • Twitter @ClearTheShelter
  • Instagram: cleartheshelters
  • Hashtags:  #ClearTheShelters & #DesocuparLosAlbergues

About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Local, a division of NBCUniversal. Every year, NBCUniversal Local’s NBC and Telemundo owned stations, plus affiliated stations, partner with animal shelters and rescues in their communities to host Clear The Shelters events. NBCUniversal Local’s Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, NBCUniversal Local’s Clear The Shelters pet adoption campaign has resulted in more than 700,000 pets finding new homes.
Visit ClearTheShelters.com and DesocuparLosAlbergues.com for more information.  

About NBCUniversal Local
NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks LX News, COZI TV and TeleXitos, the regional cable news network NECN, a MeTV station, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With six regional sports networks and 43 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country’s top 10 TV markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.

MEDIA CONTACT
Brian Potter
[email protected]