NBCUniversal’s Presentation of Milan Cortina Olympics Is Most-Watched Winter Games Since Sochi 2014 Through Opening Tuesday

Led by Peacock, Milan Cortina Winter Olympics Already the Most Streamed Full Winter Games Ever

February 11, 2026

NBCUniversal’s presentation of the Milan Cortina Winter Olympics is averaging 26.5 million viewers through last night on NBC, Peacock, NBCUniversal Digital Platforms and Versant’s CNBC and USA Network – marking the most-watched Winter Games presentation at this point since 2014 Sochi Olympics, according to official Nielsen Big Data + Panel viewership and preliminary data from Nielsen, and digital data from Adobe Analytics.

Led by NBC Broadcast Network, Viewership Nearly Doubles 2022 Beijing Olympics

NBCUniversal’s Milan Cortina Olympics viewership through Tuesday – headlined by live coverage in the afternoon (Milan Prime: 2-5 p.m. ET) followed by Primetime in Milan (8-11 p.m. ET/PT) – is nearly double the Beijing Olympics at this point (13.7 million average).

Including Friday’s Opening Ceremony, All 5 Days of Milan Prime + Primetime in Milan Shows Have Topped 20 Million Viewers

Led by the NBC broadcast network, all five days of Milan Cortina Winter Olympic coverage (since last Friday’s Opening Ceremony) have topped 20 million viewers and have posted significant gains over 2022.

Led by Peacock, NBC Olympics has already set the streaming record for a full Winter Games with 5.3 billion minutes streamed through Tuesday – up 36% from the entire 2022 Beijing Olympics (3.9 billion) and more than double the entire 2018 PyeongChang Olympics (2.2 billion).

NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the 2036 Summer Games.