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NBCUniversal's Insights at One24

NBCUniversal unveiled new technology and data capabilities, bringing television and advertising into the performance marketing future


March 27, 2024

On Wednesday, March 20th, NBCUniversal held its annual technology conference, One24, in 30 Rock’s iconic Studio 8H, home to “Saturday Night Live”. For the past four years, NBCUniversal has gathered partners, clients, and industry leaders together to share the latest ad tech innovations the company has to offer. 

This year, NBCUniversal executives led by Mark Marshall (Chairman, Global Advertising & Partnerships) demonstrated how our history of innovation continues to lead the industry by reintroducing television as a performance vehicle that maximizes media effectiveness across all screens. A variety of data and technology announcements were made at One24 surrounding generative AI, commerce innovations, measurement partnerships, and innovations for the upcoming Paris 2024 Olympic and Paralympic Games.  

To showcase the new capabilities that NBCUniversal is making to bring television advertising into the performance marketing future, NBCUniversal executives Alison Levin (President, Advertising & Partnerships), Ryan McConville (EVP, Ad Platforms & Operations, Advertising & Partnerships), John Lee (Chief Data Officer), Karen Kovacs (President, Client Partnerships and National Offices, Advertising & Partnerships), and Josh Feldman (CMO, Advertising & Partnerships) emphasized in a series of presentations how we have the audiences, premium content, technology, and ad-supported scale to help marketers of all sizes move their businesses forward. Plus, Kelly Campbell (President, Peacock and Direct-to-Consumer) and John Jelley (SVP, Product & User Experience, Global Streaming, Peacock) shared a first look at the 2024 Olympics experience on Peacock.   

And throughout One24, special guests joined the mainstage, including Mikey Day (SNL Cast Member), Garcelle Beauvais (Award-winning actress and producer; Cast Member, “The Real Housewives of Beverly Hills” ), Paul Toms (CMO, Wayfair), and Angie White (Senior Manager of Media, Toyota).  

In closing, James Rooke (President, Comcast Advertising) joined Mark Marshall on stage to provide a first look at a new partnership between Comcast and NBCUniversal that will power performance advertising and make it easier for brands to unlock the value of our collective content, data and technology assets.  

Following the mainstage presentations, attendees were invited to continue the conversation and hear first-hand from clients and partners on their perspectives on the industry through a series of intimate breakout sessions on topics surrounding first-party data and AI, retail media and streaming strategies, and data-driven marketing partnerships.   

At One24, NBCUniversal continued to drive the company’s legacy of innovation forward. This year’s conference further emphasized that television today is a full-funnel performance vehicle where marketers can launch, build and grow their brands across any screen at scale in partnership with NBCUniversal.