NBCUniversal Spices Up Season 23 of 'Top Chef' With Bold Brand Partnerships

Bosch Home Appliances, Cracker Barrel, Duke’s Mayo, Finish® Dishwasher Detergent and Additives, Graza Olive Oil, Josh Cellars Wine, Morton Salt, Talenti Gelato & Sorbetto and The Active Cash® Credit Card from Wells Fargo Give this Year’s Competition Some Zest

January 29, 2026

Today, NBCUniversal revealed the savor-worthy brand partnerships coming to the Carolinas for the upcoming 23rd season of Bravo’s Emmy, James Beard and Critics’ Choice Award-winning series, Top Chef. This season returns on Monday, March 9 from 9:00-10:15pm ET/PT on Bravo. Fans can get a head start on the new season with early access to the premiere episode, available beginning Tuesday, March 3 on Peacock, Bravo’s YouTube channel and VOD. Beginning Monday, March 16, the series will move to its regular timeslot at 9:30pm with episodes available the next day on Peacock. All episodes of season 23 will be supersized.

For 23 seasons and counting, Top Chef remains a top entertainment destination for marketers of all sizes. Last season marked the number one most viewed season of the show on Peacock ever, along with a +56% higher brand awareness, +39% higher search engagement and +29% product consideration for the series’ advertisers*. Returning brands Finish® Dishwasher Detergent and Additives, Josh Cellars Wine, Morton Salt, Talenti® Gelato & Sorbetto and the Active Cash® Credit Card from Wells Fargo are back to sweeten up the competition, while newcomers Bosch Home Appliances, Cracker Barrel, Duke’s Mayo and Graza Olive Oil infuse the season with a distinct palate and creativity.

"This season’s trip to the Carolinas brings notable regional flavor, culture and standout brand storytelling. Fans come hungry for the competition, and brands leave with real audience connection and business results. It’s a powerful recipe: premium content, engaged fans, and integrations that feel as authentic as they are effective, continuing to keep the series feeling new, surprising and impossible to get enough of."

— Kim Faver, SVP, Brand Partnerships, NBCUniversal Advertising & Partnerships

The winner will take home the grand prize of $250,000 provided by Graza Olive Oil, a feature in  Food & Wine magazine, an appearance at the annual  Food & Wine Classic in Aspen, headline their own exclusive dinner at the historic James Beard House in New York and have the opportunity to present at The James Beard Restaurant and Chef Awards in Chicago, IL. Along the way, the chefs will have the chance to win immunity, advantages in the competition or cash prizes with more than $150,000 in total up for grabs.

Sponsors Igniting the Kitchen All Season Long

Bosch Home Appliances will be powering the “Top Chef” kitchen, heating up the competition in more ways than one with precision-engineered equipment. From double and speed combination ovens, stylish refrigerators and freezers, microwave drawers, built-in espresso machines to dishwashers and more, premium appliances from the globally celebrated brand will help elevate performance, efficiency and comfort for contestants this season, even through the most challenging situations.
As the official Grand Prize sponsor and olive oil partner, Graza Olive Oil joins for the first time and is providing the final winning chef with $250,000.
Morton Salt returns as the official salt sponsor seasoning each challenge.
In celebration of North Carolina’s iconic Eastern and Western barbeque traditions, The Active Cash® Credit Card from Wells Fargo will support a whole-hog showdown in an Elimination Challenge and will once again serve as the series QuickFire quick cash sponsor. In addition, the brand will bring back the show’s beloved digital companion series “Top Chef: Last Chance Kitchen” where eliminated chefs can battle it out for another opportunity to earn the title of “Top Chef.” This season, the stakes are at an all-time high when LCK starts with the third eliminated chef, leaving the first two eliminated chefs out of the competition. With only one chef able to rejoin the competition, there’s no margin for error.

QuickFire Challenge Partners Step Up to the Plate

Since 1969, Cracker Barrel has been serving up Southern comfort classics with a side of the brand’s signature country hospitality from breakfast to dinner. That spirit of comfort and tradition inspires a fast-paced culinary relay, where teams will race to cook breakfast, lunch, and dinner, one chef at a time. The QuickFire Challenge will feature the first sponsored Bravo-sphere crossover in “Top Chef” history, with Southern Charmers Craig Conover and Madison LeCroy joining as guest judges.
As the cheftestants take on Greenville, South Carolina, the home of Duke’s Mayo, they are challenged with putting the South’s iconic mother sauce front and center, using it to create bold, crowd-pleasing dishes that showcase its versatility and flavor for cooks and fans everywhere.
In a capture-the-flag-style race, teams will battle through the iconic mise en place - with an unexpected twist - to take the Finish® Dishwasher Detergent and Additives flag. The winning team will then advance to a final cooking round, using every mise en place ingredient showcasing speed, skill and innovation for a chance to win $10,000 presented by Finish® Dishwasher Detergent and Additives.
From North Carolina - the state of the first-ever plane flight - to now the first “Top Chef” food flight, Josh Cellars Wine will inspire the cheftestants to craft three distinct takes on one standout bite, each paired with a red, white, or rosé from the Josh Cellars portfolio.
Talenti Gelato & Sorbetto returns to the high-stakes culinary arena to spotlight globally inspired flavors and challenge cheftestants to create unique, tasty dishes rooted in a specific region based on a chosen gelato flavor.

For more information on “Top Chef” and its Season 23 lineup of cheftestants, please visit Bravotv.com/top-chef.

*NBCU Unified TAMI Top Chef S22, viewing through 35-days P2+, compared to all prior seasons.

Brand Impact: Latitude; Top Chef Season 22 Among 7 measured brands; Unaided Brand Awareness, T2B Brand Opinion, T2B Consideration

Search Results: EDO Ad Engage, YTD (1/1/25-6/15/25). Top Chef S22 on Bravo excluding repeats vs competitive cable prime entertainment networks. Integration Impact: Marketcast TVBE Standard IPP cumulative performance Top Chef S22, new episodes YTD (1/1/25 – 6/15/25). Vs Reality comp/Reality non-comp genre.