NBCUniversal, Sony Pictures Television and Lil Snack Launch Jeopardy! on Peacock

The iconic Jeopardy! brand comes to life in a fresh daily format, developed exclusively for Peacock by Lil Snack, with licensed content written for the game

June 01, 2026

NBCUniversal, Sony Pictures Television (SPT) and Lil Snack today announced the launch of Jeopardy! TODAY on the Peacock mobile app, a new daily interactive game exclusively available now to Peacock subscribers. The game brings one of the most beloved and enduring franchises in television history into the daily gaming format — offering fans a fresh, bite-sized Jeopardy! experience every single day, right inside the Peacock app.

Jeopardy! TODAY is the latest addition to Peacock's growing suite of companion games and interactive experiences, which have become a meaningful driver of daily engagement for Peacock's subscriber base – 10% of mobile users have played a game on Peacock.

A New Way to Play — Every Day

Jeopardy! TODAY gives players a fresh board of nine clues each day, with new content tied to pop culture and NBCUniversal programming on Peacock. Players can win by completing a tic-tac-toe — horizontally, vertically, or diagonally — or, for the die-hard fans, by completing the full board. The distinctly modern yet familiar format is designed to be accessible to casual players while giving superfans a worthy daily challenge that rewards deep knowledge of the Jeopardy! canon and introduces a layer of strategic choice that goes beyond simple trivia recall.

All content for Jeopardy! TODAY is licensed material specifically for the game, ensuring that it carries the same intellectual rigor, wit and authenticity that has made the franchise a cultural institution for over four decades. Whether you're a first-time player or a Jeopardy! devotee, every clue delivers the unmistakable feel of the show.

“These companion games and interactive experiences on Peacock have proven to be a powerful way to give fans more of what they want – expanding the content they love into something they can engage with every day. Games like Jeopardy! TODAY extend the magic of these iconic franchises by inviting fans to actively participate and deepen their connection to their favorite shows. This also delivers on our broader vision to build Peacock into a destination where entertainment isn’t just watched, but experienced.”

– John Jelley, Senior Vice President, Product and User Experience, Peacock

“Expanding a franchise as iconic as Jeopardy! into new formats requires thoughtful stewardship of the brand and a deep understanding of what the fans value,” said Sally Umsted, SVP, Brand Partnerships, Licensing, and Experiences, Sony Pictures Television, Game Shows division. “With Jeopardy! TODAY, we saw an opportunity to extend the fandom into a new daily game that feels modern, interactive, and native to how audiences now engage with entertainment, while still preserving the unmistakable Jeopardy! experience. Peacock has an unwavering commitment to innovation and creates meaningful engagement outside of the series, making it the perfect platform for a daily interactive experience.”

“At Lil Snack, our mission is to bring play to the world,” said Eric Berman, CEO of Lil Snack. “By reimagining iconic franchises like Jeopardy! into something bite-sized, fresh, and worth coming back to every single day. We built Jeopardy! TODAY to surprise and delight audiences with a reason to come back to Peacock daily —to play the game in the same destination where they already watch the show.”

Peacock: An Interactive Entertainment Destination

Jeopardy! TODAY builds on Peacock's strategic push to create interactive companion experiences that deepen fan engagement beyond passive viewing. In 2025, Peacock launched Wheel of Fortune TODAY — a daily game that puts fans in the driver's seat, giving them a chance to spin the wheel. The game not only attracts fans of the show, but IP-based games attract viewers who haven’t yet seen the show, serving as a discovery engine for iconic franchises like Wheel of Fortune.