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Macy’s July 4 Fireworks Special on NBC Registers Highest Viewer Total Since 2018

50th anniversary telecast draws the franchise's largest audience since 2018 and continues NBCUniversal's longstanding partnership with Macy's.

Macys 4th of July Fireworks

July 06, 2026

NBC’s 50th Macy’s Fourth of July Fireworks® special delivered 11.2 million viewers across all telecasts and platforms (NBC, Peacock and Telemundo) per preliminary Nielsen data, registering its best performance since 2018.

Compared to last year, the special was up 59% in total viewers and 96% in the 18-49 demo. It also delivered its best performance ever on Peacock, up 140% in hours watched vs. 2025.

In its original 8-10 p.m. telecast on NBC, the fireworks drew 5.1 million viewers, up 42% from last year and the best performance since 2019.

“With our partners at Macy’s, we are proud to have brought viewers around the country together for a night that honored this historic milestone through unforgettable music, inspiring moments and one of the country’s most iconic fireworks traditions. A huge thank you to Jesse Collins Entertainment for their invaluable work in creating such a wonderful celebration.”

– Jen Neal, Executive Vice President, Live Events & Specials, NBC & Peacock

The star-studded event featured performances by Noah Kahan, Post Malone, Salt-N-Pepa, Bebe Rexha, Shaboozey and Blake Shelton. The celebration included more than 85,000 shells in 30 vibrant colors, paired with a laser show from the Brooklyn Bridge, and delivered breathtaking, awe-inspiring effects.

Produced by Grammy Award-winning composer Jason Howland, the 27-minute score featured a live performance by NBC’s “The Voice” season 29 winner Alexia Jayy.

“For 50 years, Macy’s 4th of July Fireworks have helped shape America’s Independence Day traditions and memories and this year’s incredible ratings are a testament to our commitment to telling stories that resonate with our customers and communities and a strong collaboration with our partners at NBC. From small moments to milestone celebrations like our upcoming 100th Macy’s Thanksgiving Day Parade, Macy’s helps customers celebrate in ways that create a meaningful emotional connection.”

– Sharon Otterman, Macy’s chief marketing officer

The “Macy’s 4th of July Fireworks” telecast is produced for NBC by Jesse Collins Entertainment, with Jesse Collins, Dionne Harmon and Jeannae Rouzan-Clay serving as executive producers, in association with Macy’s Studios and Universal Television.

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