Love Island USA Returns with New Season 7 and 'Beyond the Villa' Spin-Off on Peacock
Interactive minigames, exclusive clips, and a new spin-off take Love Island USA beyond the villa and into fans’ hands
June 02, 2025
Fresh off the record-breaking success of Season 6—the most-watched original reality competition series ever on Peacock—Love Island is back. Host Ariana Madix teases a sizzling new season premiering Tuesday, June 3 at 9 PM ET, exclusively on Peacock.
Peacock is also deepening fan engagement with a suite of interactive features designed to bring viewers closer to the action. From Love Island USA-themed minigames to curated “Can’t Miss Clips” playlists, fans can now experience the show in entirely new ways. Innovative in-app experiences blur the line between fandom and gameplay, offering fresh opportunities for audiences to connect with the series—and each other—like never before.
The Love Island USA Villa will be popping up in select cities starting June 7 including the Jersey Shore, Atlanta and San Diego. Fans can pose in iconic photo ops inspired by the villa, get beauty tips from experts, record a casting tape to be considered for an upcoming season of the hit series and so much more.
Brands Make A Splash with Seamless Integrations, Talent-Led Content & Engaging Collaborations
Love Island USA is setting a new standard for brand integration in streaming. Through creative collaborations, NBCUniversal’s advertising partners are seamlessly woven into the fabric of the show—from in-episode product placements to immersive digital activations.
Season seven is back with an incredible slate of new and returning partners with unique activations only possible on Peacock that will include:
- Integrated brand partners CeraVe, Coffee-Mate and Maybelline delivering unforgettable fun-fueled beats complete with revealing unfiltered truths, keeping their skin moisturized in the Fijian sun and more.
- During the beloved companion show – “Love Island USA Aftersun” – Cuervo will recap the salty, spicy and sweet moments in the villa to life with branded segments.
- CeraVe, Instacart, Jose Cuervo, Maybelline, Pepsi Wild Cherry, and TheraBreath will debut special curated “Love Island USA” inspired ad spots featuring stars of the franchise including Ariana Madix, Hannah Maria Wright, Iain Stirling, JaNa Craig, Kaylor Martin, Kordell Beckham, Leah Kateb, Marco Donatelli and Serena Page.
- Plus, Instacart’s custom spot will encourage viewers to sign up for Instacart+ and get Peacock at no additional cost to stream this season of “Love Island USA” as part of their existing enterprise partnership with the streamer.
- Motorola and Liquid I.V. will keep the Islanders connected with each text and hydrated all season long from the island of Fiji.
- Co-promotional partner, Spotify, will enhance music discovery and connection for “Love Island USA” viewers all season long by providing direct access to the show’s music through a QR code and in-show mentions that will drive to the Official Love Island USA Playlist. Listen here.
- Plus, consumers can enjoy even more “Love Island USA” content across social and in commercial time with media spots thanks to brand partners Airbnb, Coach, Corona, Flamingo, hers, LinkedIn, Loft, poppi, and Trojan.
This summer, fans can dive even deeper into the lives of their favorite Islanders with Love Island: Beyond the Villa, a brand-new spin-off series. While the premiere date is still under wraps, the show promises to follow the cast as they navigate new careers, evolving friendships, newfound fame, and the complexities of life and love outside the villa.
Peacock is The Ultimate Destination to Stream Love Island Content
Season 7 of LOVE ISLAND USA is part of Peacock’s growing roster of Love Island content, which includes the recently announced LOVE ISLAND: BEYOND THE VILLA, LOVE ISLAND USA Seasons 4-6, Season 1 and upcoming Season 2 of LOVE ISLAND GAMES, along with UK series LOVE ISLAND: ALL STARS, and multiple seasons of LOVE ISLAND SOUTH AFRICA and LOVE ISLAND SPAIN. For more information on “Love Island USA” and its seventh season, please visit PeacockTV.com.
