Universal Products & Experiences x The LEGO Group Launch First-Ever Line Inspired by DreamWorks Animation’s Gabby’s Dollhouse
May 01, 2023
Gabby's Dollhouse is a mixed media preschool series that transports fans into an animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in a growth mindset, the series’ activity-based episodes encourage confidence, flexible thinking and learning from your mistakes
The new LEGO® Gabby’s Dollhouse sets feature iconic moments, characters and scenes from the hit show, offering a unique role-playing opportunity inspired by the growth mindset curriculum
Sets are available for pre-order now
The LEGO Group and Universal Products & Experiences are teaming up to bring DreamWorks Animation’s hit preschool series, Gabby’s Dollhouse to life in LEGO® brick form with the launch of its first-ever line based on the popular global series, with four new sets available for pre-order now and launching August 1st.
Gabby’s Dollhouse transports fans into a fantastical world full of adorable cat characters, unboxing surprises and endless adventures, and the all-new LEGO product line inspires limitless possibilities for play, creativity, and imagination.
The series encourages a “growth mindset,” modelling flexible thinking, confidence and celebrating your mistakes, true to Gabby’s catchphrases, “I haven’t figured that out YET,” and “I failed fantastically!”. The LEGO sets offer children a unique role-playing opportunity that encourages imaginative play and creative problem-solving. By facing challenges, Gabby’s can-do spirit models ways for kids to feel empowered, through resilience and finding creative solutions through teamwork, even if things don’t work out at first. The aspirational series shares the LEGO brand values of creativity, fun and imagination as well as the company’s vision to be a global force for learning through play.
“I’m excited that we’re bringing the world of Gabby’s Dollhouse to life in brick form” says James Stephenson, Senior Designer at the LEGO Group. “We are firm believers in learning through play and Gabby embodies that with her unparalleled tenacity and spirit. Every cat-tastic room in Gabby’s Dollhouse tells a story or focuses on a skill or challenge that she and her friends can tackle there. I can’t wait for children to bring this experience to life in their homes, building the sets, solving problems and role-playing.”
“We’re thrilled to extend our partnership with the LEGO Group to include DreamWorks Animation’s Gabby’s Dollhouse,” said Joe Lawandus, Senior Vice President & General Manager, Global Toys & Hardlines, Universal Products & Experiences. “Gabby’s Dollhouse delivers what kids love best—unboxing surprises, miniature worlds, and adorable cat characters-- and the LEGO sets inspire them to play along with the show at home by creating, designing and building from their imagination while encouraging flexible thinking and problem solving, just like Gabby does in the series.”
Fans can explore the fantastical world of Gabby’s Dollhouse with four new LEGO sets including a buildable Gabby’s Dollhouse featuring six colourful rooms and a sliding cat-a-vator; a Bakey with Cakey Fun playset with a kitchen and giant cupcake; Gabby and MerCat’s Ship and Spa; and Kitty Fairy’s Garden Party with a treehouse, garden with flowers and more!
Sets are available for pre-order now through www.LEGO.com and selected retailers, ready to launch on August 1st, 2023.
