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NBC NEWS

‘TODAY’ CONTINUES #1 DEMO STREAK

Press Release
March 27, 2018

NEW YORK – March 27, 2018 – TODAY has won the key A25-54 demo for 117 consecutive weeks, its best streak in nearly 6 years. The show was also up across all key demos vs. prior week, posting largest week-over-week growth in A25-54. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. In addition to taking the key A25-54 demo, TODAY also topped ABC’s GMA in A18-49, marking its 137 consecutive weeks at number-one.

TODAY HIGHLIGHTS:

NetHH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY2.941240860.8510901.261515
CBS THIS MORNING2.491034210.567180.80969
GOOD MORNING AMERICA3.131342920.8010321.161400


TODAY averaged 1.515 million A25-54 viewers, leading GMA by +115,000 (+8%) and CBS This Morning by +546,000 (+56%)

  • TODAY has now ranked #1 among A25-54 viewers for 117 consecutive weeks (best streak in almost six years) and 133 of the last 134 weeks
  • TODAY delivered a 1.26 A25-54 rating, +0.10 points ahead of GMA and +0.46 points more than CBS
  • TODAY posted its highest A25-54 delivery in 4 weeks
  • Versus prior week, TODAY was up the most, +7% (+99,000) vs. GMA +6% (74,000) and CBS +6.5% (+59,000)

TODAY averaged 1.090 million A18-49 viewers, +58,000 (+6%) more than GMA and +372,000 (+52%) higher than CBS

  • Among A18-49 viewers, TODAY has now posted 137 consecutive weekly wins and has finished #1 in 143 of the last 145 weeks and 154 of the last 158 weeks
  • TODAY’s 0.85 A18-49 rating led GMA by +0.05 points and CBS by +0.29 points
  • TODAY posted its highest A18-49 delivery in 4 weeks

TODAY averaged 4.086 million total viewers, leading CBS This Morning by +665,000 (+19%)

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +182,000 and CBS by +603,000

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +191,000 and CBS by +461,000

TODAY ranks #1 among total viewers

  • Leads GMA by +15,000; best STD total viewer margin vs. GMA since 2011-12.
  • Leads CBS by +759,000