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Press Release
April 26, 2018

Ford, Garnier, M&M’S®, Samsung, Sprint, Target and Toyota Join Forces with Telemundo for Multi-platform Integrations

Network Partners with E! News, Snapchat and TODAY for Exclusive Digital and Social Coverage

NEW YORK, April 26, 2018 – Telemundo today announced its corporate sponsors for the 2018 Billboard Latin Music Awards, the industry’s most anticipated Latin music awards show. Ford, Garnier, M&M’S®, Samsung, Sprint, Target and Toyota will all partner, as returning sponsors, with Telemundo for multi-platform exposure in the program. Additionally, the network partners with E! News, Snapchat and TODAY for exclusive digital and social coverage of the show.

Hosted by television personalities Gaby Espino and Marco Antonio Regil, the most prestigious awards show in the Latin music world is celebrating 20 years on Telemundo, broadcasting live on Thursday, April 26 at 7pm/6c, starting with the arrival of the stars on the red carpet at the Mandalay Bay Events Center in Las Vegas, Nevada.

“Year after year we are thrilled with our partners who see the value of investing in the Billboard Latin Music Awards and helping us enhance our viewers’ experience with the program through multiplatform commercial innovation,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “These partnerships and innovations are a great example of the investment we’re making in delivering the greatest content for consumers and advertisers alike.”

Ford returns this year and will be the first brand to bring a picture-in-picture experience with their commercial in the show. The experience will highlight all of the exclusive and exciting activity that occurs behind-the-scenes while simultaneously showcasing Ford’s latest SUV advertisement featuring the all-new Ford EcoSport. Ford will also allow fans to continue to experience online the biggest event in Latin music by sponsoring the “Best Moments of the Night” video channel featured on Telemundo’s digital platforms.

Garnier returns for the fourteenth year with a multiplatform campaign existing in both linear and digital content. Fernanda Castillo, star of Telemundo’s “Enemigo Intimo”, will highlight the Fructis Sleek & Shine haircare collection on the show’s red carpet, with a shoppable Instagram carousel that will live on Latin Billboard’s channel. The brand will also sponsor the “Latin Pop Song of the Year” award.

M&M’S® will be the official sponsor of the Billboard Latin Music Award’s “Lifetime Achievement” award. The brand will further its presence with a branded congratulatory graphic to air during the show in honor of the award recipient.

Samsung returns as the exclusive mobile device sponsor of the Latin Billboards, to showcase the new, award-winning Galaxy S9 and S9+. Reimagined for the ways we increasingly communicate and express ourselves with images, videos and emojis, the Galaxy S9 and S9+ feature Samsung’s most advanced cameras ever.

Sprint will leverage the Billboard Latin Music Awards to provide fans a special sneak peek of its Fútbol Mode anthem featuring international superstar and Sprint ambassador, Prince Royce leading up to their sponsorship of Telemundo Deportes’ coverage of the 2018 FIFA World Cup Russia™.

For the 20th anniversary of the Latin Billboard Awards, Target and Telemundo have come together to celebrate those that leave their mark with style, inviting all to live “¡Marcando el Paso!” The two brands have created a state-of-the-art kinetic LED installation for artists and celebrities to leave their unique style mark on the Red Carpet. The installation will have Target inspired graphics that come to life through movements and gestures; serving as the catalyst for the hosts to announce the best styles of the night presented by Target.

During the show, Target also will sponsor the “Artist of the Year” award, and at commercial breaks will run a series of TV spots that invite the audience to celebrate self-expression and bold personalities as the ultimate style mark.

There will also be custom shoppable videos across, Instagram, and Snapchat, so everyone can get the look in just one click on It all wraps the day after the show with a trends style guide segment in “Suelta la Sopa”, in partnership with “E! Red Alerts”.

Toyota returns to the Billboard Latin Music Awards to provide an exciting view of one of the most electrifying nights in Latin music. Viewers will be captivated by the sensations of the Toyota Camry through a full production of live and social elements that will drive the excitement. Together with Nacho - Venezuelan singer, songwriter, and nominee – Toyota and Telemundo will create a one-of-a-kind commercial inspired by the Toyota Camry and airing exclusively the evening of the awards show that captures and brings to life the sensations of being a nominee and walking the red carpet. In addition to broadcast presence, Toyota will actively provide entertainment coverage for fans on the Toyota Latino social channels as well as custom-sponsored online content featuring artists’ winning moments on

In addition, the network has partnered with top linear and social networks for exclusive coverage of the Billboard Latin Music Awards, including:

  • TODAY correspondent, Donna Farizan, will cover the Billboard Latin Music Awards’ red carpet through Instagram stories, highlighting the top trends and best dressed stars of the night. Continuing the buzz, a 60-second video will be released on Instagram the following Monday to recap the show’s red carpet Instagram coverage.
  • Returning for a third year, the evening's red carpet will be livestreamed through Facebook Live, Twitter and YouTube, hosted by Telemundo's Christian Acosta, Telemundo Deportes’ Ana Jurka and E! News' Sibley Scoles.
  • For the 4th year in a row, Snapchat will create an official story for the Billboard Latin Music Awards covering the best moments from red carpet, backstage and in-show experience. Utilizing interactive filters, Telemundo will partner with Snapchat to create an engaging experience for fans at home and at the show.

The Billboard Latin Music Awards is the only award show to honor the most popular albums, songs and performers in Latin music, as determined by the actual sales, streaming, radio airplay and social data that informs Billboard's weekly charts during a one-year period from the rankings dated February 4, 2017 through this year's January 27 charts. Based on album sales, digital track sales, streaming data and monitored radio airplay provided by Nielsen Music and social media data provided by Next Big Sound, Billboard’s rankings are the world's most authoritative music charts. Finalists, and the eventual winners, reflect performance of new recordings on Billboard’s albums and songs charts, including Top Latin Albums, Hot Latin Songs, Latin Airplay, Latin Streaming Songs and Latin Digital Songs, among others.


About NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multi-platform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Noticias Telemundo, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world, and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

Media Contact
Patrick Bunting