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May 08, 2018

MIAMI, Fla. – May 8, 2018 – Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia™, and Panini America, a subsidiary of the Panini Group, the world’s largest sports and entertainment collectables company celebrate the countdown to the 2018 FIFA World Cup RussiaTM by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup. The collaboration launched with the new 2018 FIFA World Cup Russia™ Sticker Collection by Panini available in stores and online ( now, the AR content will live in the Telemundo Deportes En Vivo app, featuring new posts on a weekly basis for fans to enjoy.

“We are excited to partner with Panini and together offer fans innovative, engaging and sharable World Cup content leading up to and throughout our historic broadcast of the much anticipated tournament,” said Joaquin Duro, vice president, digital, Telemundo Deportes. “Introducing Telemundo’s first-ever augmented reality offering reinforces our commitment to continue enhancing the World Cup experience for our audience.”

Fans can access all of Telemundo Deportes’ exclusive Panini content in the AR menu within the Telemundo Deportes En Vivo app. The AR experience is activated via Facebook’s Camera Effects Platform, which also allows users to engage with the AR content and create sharable, filter-type content, such as their very own Panini sticker available exclusively through the Telemundo Deportes and Panini collaboration.

The AR experience will include 10-second videos highlighting Telemundo Deportes talent, historic moments and most memorable goals in World Cup history as well as features on this year’s host cities and stadiums. The content will be available now and through the 2018 FIFA World Cup Russia™. The Telemundo Deportes’ Panini AR experience, created in collaboration with VR Americas, is a finalist for “Best Campaign” at the 9th Annual Augmented World Expo 2018 Auggie Awards.

“We are excited to launch this partnership with Telemundo in advance of the FIFA World Cup. The 2018 FIFA World Cup Russia™ Sticker Collection continues our storied history with the Tournament and the enthusiasm that soccer fans have for our collection around the world is like no other,” said Jason Howarth, Vice President of Marketing of Panini America. “The ability to be a part of Telemundo’s first Augmented Reality experience and bring our Collection to life in a format that engages fans on another level and consume the content in a way that hasn’t been done before is truly special.”

In addition to the AR content, this 2018 FIFA World Cup Russia™ Sticker Collection by Panini features a page dedicated to the Telemundo Deportes commentary team. The partnership also includes traditional and digital advertisements, marketing and grassroots initiatives as well as Panini integrations on Telemundo platforms in advance of the 2018 FIFA World Cup Russia.

In addition to the 2018 FIFA World Cup Russia™ Sticker Collection, Panini for the first time has launched a FIFA World Cup digital trading app that includes exclusive digital content of all of this year’s players. Soccer fans can collect various levels of digital stickers, trade with fans all over the world, battle others to win cards for their collection and participate in contests. The app is available in the iOS and Google Play stores.

To purchase a 2018 Panini World Cup Sticker Album visit,

To download the Telemundo Deportes En Vivo app, visit the application store on your mobile device.

Telemundo Deportes, one of the leading providers of sports content in Spanish in the United States, is home to two of the world's most popular sporting events: the FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. It is also the home of the FIFA Club World Cup until at least 2018. In addition, Telemundo Deportes broadcasts the FIFA World Cup™ CONCACAF qualifying matches for most of the region, including the Mexico and USA national teams’ away matches, and the Premier League. Telemundo Deportes is also home to “Boxeo Telemundo Ford,” the #1 boxing program in Spanish, and “Titulares y Más,” the #1 sports news, entertainment and commentary show in Spanish, among other recognized sports properties.

About Panini:

The Panini Group, established more than 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, MLBPA, NHL, NHLPA, College, FIFA, MLBPA, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame and Pop Warner Little Scholars, Inc. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at, or You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.

About VR Americas:

VR Americas LLC is a technology company specialized in Immersive Technologies for Commercial and Industrial applications. The Company’s proprietary technology uses the power of Virtual, Mixed, and Augmented Realities along with VR Americas’ Analytics Engine to provide clients with solutions. VR Americas’ technology has been highlighted at NatGeo Network, Forbes Magazine, The Huffington Post, and was named one of the 100 world’s Top Disruptors in New York City in 2017.

About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 57 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.