NBCUNIVERSAL CANCELS LIVE UPFRONT EVENT DUE TO HEALTH CONCERNS
NBCUniversal Will Televise and Stream Its 2020-21 Presentation to Ensure the Safety of All Participants
New Format Allows Fans and Marketers Alike to Tune-In
NEW YORK, NY -- March 12, 2020 -- Today, NBCUniversal announced the cancelation of its live Upfront event on May 11th due to health concerns. The company will instead televise and stream the Upfront Presentation for the 2020-21 season to ensure the safety of all participants while also reflecting the increasingly direct relationship between NBCUniversal, its fans and its partners. This will now allow all audiences to tune in for a sneak peek at the future of NBCUniversal's programming.
NBCUniversal's new Upfront Presentation will feature talent from across its portfolio and platform, and will preview new programming announcements, trailers and more, from Entertainment to Sports to News. Tune-in and programming details will be announced at a later date.
"At this moment in time, we can embrace a new future that puts our audiences and our partners first. This year's Upfront Presentation will ensure everyone's safety, while allowing us to give fans and marketers a preview of the upcoming season." said Linda Yaccarino, Chairman of Advertising & Partnerships, NBCUniversal.
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NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a division of Comcast Corporation. To learn more, visit www.nbcuniversal.com.