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NBC SPORTS NETWORK

NBCSN DELIVERS ITS MOST-WATCHED WEEK IN PRIMETIME

Press Release
February 17, 2018

NBCSN is Most-Watched Cable Network in Primetime since Beginning Live Winter Games Coverage Last Saturday

Winter Games Primetime Coverage on NBCSN Highlighted by Live Figure Skating, Slopestyle & Team USA Women’s Hockey

STAMFORD, Conn. – February 17, 2018 – On the strength of its first-ever live nightly Winter Olympics coverage, NBCSN last night completed the most-watched, seven-day primetime stretch in the network’s history with an average of 2.4 million viewers, according to live plus same day fast national data released today by Nielsen. In addition, NBCSN is the most-watched cable network in primetime from last Saturday, Feb. 10 through Thursday, Feb. 15 (latest data available).

Since last Saturday, Feb. 10, NBCSN’s primetime coverage has featured live figure skating, snowboard slopestyle, and Team USA women’s hockey, as well as cross country skiing, ski jumping, curling, biathlon, and luge.

Friday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 19.2 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.

The NBC/NBCSN average last night of 18.9 million viewers dominated the TV competition more than doubling the combined 8.1 million primetime viewers for ABC, CBS and FOX. NBC Sports Digital delivered an average minute audience of 213,000 for Friday night’s coverage.

NOTABLE…

  • Last night’s Total Audience Delivery provided an increase of 16% over the NBC broadcast viewership (TAD chart below) – marking the seventh consecutive night of double-digit TAD lift. NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
  • Last night’s NBC/NBCSN viewership peaked at 21.9 million viewers from 10-10:15 p.m. ET, highlighted by women’s alpine skiing on NBC and men’s free skate figure skating on NBCSN.
  • NBC’s PyeongChang Olympics full primetime broadcast last night (8-11:23 p.m. ET) averaged 16.6 million viewers and posted a 9.4/18 household rating. Viewership includes the West Coast primetime encore.

 

PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS

DateTotal Audience DeliveryNBC-only viewershipTAD Lift
Thur. 2/817.2 million16.0 million8%
Fri. 2/9*28.3 million27.8 million2%
Sat. 2/1024.2 million21.4 million13%
Sun. 2/1126.0 million22.7 million15%
Mon. 2/1222.3 million20.3 million10%
Tues. 2/1322.6 million20.5 million10%
Wed. 2/1419.2 million17.0 million13%
Thurs. 2/1519.3 million16.2 million19%
Fri. 2/1619.2 million16.6 million16%
Average22.2 million19.9 million12%

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY

 PYC 2018Sochi 2014**PYC 2018Sochi 2014**
DayViewershipViewershipHH RatingHH Rating
Opening Thurs.17.2 million20.0 million9.7 rating11.3 rating
First Fri.*28.3 million31.7 million14.9 rating17.0 rating
First Sat.24.2 million25.1 million13.1 rating13.9 rating
First Sun.26.0 million 26.3 million 14.2 rating14.4 rating
First Mon.22.3 million22.4 million12.7 rating12.8 rating
First Tues.22.6 million23.7 million13.0 rating13.7 rating
First Wed.19.2 million20.8 million11.2 rating12.1 rating
Mid. Thurs.19.3 million22.9 million11.4 rating13.4 rating
Mid. Fri.19.2 million19.2 million10.9 rating11.0 rating
Average22.2 million23.7 million12.4 rating13.4 rating

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN FRIDAY PRIMETIME:

1. Salt Lake City 21.1/40
2. Denver19.6/38
T3. Milwaukee17.6/30
T3. Austin17.6/33
T5. West Palm Beach16.5/27
T5. Minneapolis16.5/32
7. San Diego16.3/33
8. Seattle16.1/31
T9. Sacramento16.0/31
T9. Fort Myers16.0/27

Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

— PYEONGCHANG 2018 —