Please Rotate Your Device 90
For the best experience, turn your mobile device portrait mode.
Skip to main content

NBC SPORTS

NBC SPORTS DIGITAL LIVE STREAMING FOR PYEONGCHANG OLYMPICS TRIPLES SOCHI GAMES WITH 1 WEEK TO GO

Press Release
February 19, 2018

More Than 1.3 Billion Live Streaming Minutes Consumed To Date on NBCOlympics.com and the NBC Sports app

Nearly 12 Million Uniques for NBC Sports Digital Live Content – Up 174% from Sochi

STAMFORD, Conn. – February 19, 2018 – NBC Sports Digital’s presentation of the PyeongChang Olympics eclipsed the full 2014 Sochi Games in live streaming minutes just five days into the competition, and has continued to reach milestones. With 1.31 billion live streaming minutes via NBCOlympics.com and the NBC Sports app through Sunday, NBC Sports Digital has more than tripled the Sochi total (420 million minutes) with one week to go, according to data from Adobe Analytics. In addition, NBC Sports Digital has delivered 11.6 million uniques for live content – up 174% from this point in the Sochi Olympics (4.3 million)

Total Audience Delivery

Sunday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 18.2 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.

The NBC/NBCSN average last night of 18.0 million viewers dominated the TV competition with an advantage of 82% over the combined 9.9 million primetime viewers for ABC, CBS and FOX. NBC Sports Digital delivered an average minute audience of 170,000 for Sunday night’s coverage.

NOTABLE…

  • Last night’s Total Audience Delivery provided an increase of 12% over the NBC broadcast viewership (TAD chart below) – marking the ninth consecutive night of double-digit TAD lift. NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
  • Last night’s NBC/NBCSN viewership peaked at 20.7 million viewers from 9-9:15 p.m. ET, highlighted by women’s alpine skiing on NBC and ice dance on NBCSN.
  • NBC’s PyeongChang Olympics primetime broadcast last night (7:30-11:10 p.m. ET) averaged 16.3 million viewers and posted a 9.1/16 household rating. Viewership includes the West Coast primetime encore.

PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS

DateTotal Audience DeliveryNBC-only viewershipTAD Lift
Thur. 2/817.2 million16.0 million8%
Fri. 2/9*28.3 million27.8 million2%
Sat. 2/1024.2 million21.4 million13%
Sun. 2/1126.0 million22.7 million15%
Mon. 2/1222.3 million20.3 million10%
Tues. 2/1322.6 million20.5 million10%
Wed. 2/1419.2 million17.0 million13%
Thurs. 2/1519.3 million16.2 million19%
Fri. 2/1619.2 million16.6 million16%
Sat. 2/1716.1 million14.5 million11%
Sun. 2/1818.2 million16.3 million12%
Average21.3 million19.2 million11%

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY

 PYC 2018Sochi 2014**PYC 2018Sochi 2014**
DayViewershipViewershipHH RatingHH Rating
Opening Thurs.17.2 million20.0 million9.7 rating11.3 rating
First Fri.*28.3 million31.7 million14.9 rating17.0 rating
First Sat.24.2 million25.1 million13.1 rating13.9 rating
First Sun.26.0 million 26.3 million 14.2 rating14.4 rating
First Mon.22.3 million22.4 million12.7 rating12.8 rating
First Tues.22.6 million23.7 million13.0 rating13.7 rating
First Wed.19.2 million20.8 million11.2 rating12.1 rating
Mid. Thurs.19.3 million22.9 million11.4 rating13.4 rating
Mid. Fri.19.2 million19.2 million10.9 rating11.0 rating
Mid. Sat.16.1 million17.1 million9.0 rating9.6 rating
Mid. Sun.18.2 million21.3 million10.2 rating12.1 rating
Average21.3 million22.9 million12.0 rating12.9 rating

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN SUNDAY PRIMETIME:

1. Salt Lake City 19.6/36
2. Minneapolis17.5/30
3. West Palm Beach17.2/26
4. Milwaukee16.8/26
5. Denver16.1/31
6. Austin15.1/26
7. Portland14.9/27
T8. Buffalo14.8/23
T8. Kansas City14.8/24
10. Seattle14.6/27

Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

— PYEONGCHANG 2018 —