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NBC NEWS

“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS JANUARY, NOW #1 FOR 31 STRAIGHT MONTHS

Press Release
January 30, 2018

JANUARY 30, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched broadcast in the key demo for the month of January, winning its 31 straight months, according to Nielsen Media Research data.

The broadcast continues its winning streak in the demo most valued by news advertisers, averaging 2.3 million A25-54 viewers this past month, beating “ABC World News Tonight” by +144,000 viewers (+7%) and “CBS Evening News” by +754,000 viewers (+49%).

Now for 33 consecutive months, “Nightly News” is also the most-watched among A18-49 viewers, averaging 1.6 million and topping ABC by +152,000 viewers (+10%) and CBS by +529,000 viewers (+49%).

9.7 million total viewers tuned in to “Nightly News” for the month of January 2018: +2.4 million total viewers (+33%) more than “CBS Evening News.” This month, “Nightly News” marks its highest monthly total viewer audience in three years.

For the week of January 22, “Nightly News” was #1 in the key demo for the 84th week in a row, averaging 2.1 million A25-54 viewers, leading ABC by +122,000 viewers (+6%) and CBS by +709,000 viewers (+50%). For 129 of the past 130 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.5 million and topping ABC by +105,000 viewers (+8%) and CBS by +474,000 viewers (+47%).

9.3 million total viewers tuned in to “Nightly News” for the week of January 22 besting “CBS Evening News” by +2.4 million total viewers (+34%).

“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.

The broadcast also continues to dominate its competition on social media with more followers on Facebook and a twofold advantage in Twitter engagement compared to “CBS Evening News.”

Follow “Nightly News” on Twitter and on Facebook, and tune in tonight to special State of the Union coverage anchored by Holt on NBC beginning at 9 p.m. ET.

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Monthly Highlights:

  • “Nightly News” averaged 2.3 million A25-54 viewers, outperforming ABC by +144,000 viewers (+7%) and CBS by +754,000 (+49%).
  • “Nightly News” has ranked #1 in A25-54 for 31 consecutive months.
  • “Nightly News” averaged 1.6 million A18-49 viewers, topping ABC by +152,000 (+10%) and CBS by +529,000 (+49%).
  • Among A18-49 viewers, Nightly News is #1 for 33 consecutive months.
  • “Nightly News” averaged 9.7 million total viewers, besting CBS by +2.4 million (+33%).
  • “Nightly News” marks its highest monthly total viewer audience in three years.

Weekly Highlights:

  • “Nightly News” averaged 2.1 million A25-54 viewers, outperforming ABC by +122,000 viewers (+6%) and CBS by +709,000 (+50%).
  • “Nightly News” has ranked #1 in A25-54 for 84 consecutive weeks.
  • “Nightly News” continues its longest weekly key demo winning streak in over four years
  • “Nightly News” averaged 1.5 million A18-49 viewers, topping ABC by +105,000 (+8%) and CBS by +474,000 (+47%).
  • Among A18-49 viewers, Nightly News has won 129 of the last 130 weeks.
  • “Nightly News” averaged 9.3 million total viewers, besting CBS by +2.4 million (+34%).

Season Highlights:

  • “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
  • “Nightly News” holds its largest A25-54 demo advantage over CBS in seven seasons.

Week of January 22 – January 26, 2018:

 Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 9.2851.762.1211.151.479
CBS 6.9141.171.4120.781.005
ABC 9.5721.661.9991.071.374

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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT

NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.

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For more information contact:

Rachel Zuckerman

NBC News

212-664-3996

rachel.zuckerman@nbcuni.com