COMCAST NBCUNIVERSAL TEAMS WITH STEPHEN CURRY’S UNANIMOUS MEDIA IN A FIRST-OF-ITS-KIND ‘GLOBAL TALENT PARTNERSHIPS’ DEAL
Ground-Breaking Partnership Encompasses Content Opportunities Across Company’s Entire Portfolio Including First-Look Deals with Universal Studio Group and DreamWorks Animation
LOS ANGELES, CA—September 14, 2021—As part of an ongoing commitment to innovative, cross-company talent partnerships, Comcast NBCUniversal announced its first-ever “Global Talent Partnerships” deal with two-time NBA MVP Stephen Curry’s Unanimous Media production company. The expansive, multi-year partnership includes first-look development deals with Universal Studio Group for scripted and unscripted television projects and DreamWorks Animation for kids and family content.
“While Stephen is a world class athlete, his brand and mission transcends the basketball court. The reach of Comcast NBCUniversal’s diverse portfolio will allow us to collaborate and support Stephen and Unanimous’ goals and ambitions while making compelling and impactful content for a global audience,” said Jimmy Horowitz, Vice Chairman, NBCUniversal Business Affairs and Operations. “We aspire to work with creators who want their impact to reach broadly across our content ecosystem, which makes our partnership with Stephen, Erick [Peyton] and the team at Unanimous Media an ideal fit.”
“Our goal at Unanimous has always been to create content that is not only entertaining, but also uplifting and inspirational,” said Curry. “It’s incredible to imagine all the different ways we can make this vision come to life by incorporating all the amazing assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and entertainment.”
“When we met with the team at Comcast NBCUniversal it was clear that they had done their homework,” said Erick Peyton, Co-Founder, Co-Chief Executive Officer and Chief Creative Officer, Unanimous Media. “They presented to us a vision for a genuine partnership that was creative, multi-dimensional and stayed true to our mission. We can’t wait to roll up our sleeves and get started on projects and content that shifts culture in a meaningful way.”
In addition to the first-look deals, Curry will partner with many other brands across the portfolio on a variety of on-camera and creative opportunities including joining NBC Sports’ GOLF Channel for coverage of the ultimate team golf event, the Ryder Cup.
The Ryder Cup is golf’s pre-eminent team event featuring the best players from the U.S. versus the best players from Europe. Curry will join GOLF Channel/NBC Sports across various platforms during the competition as the ultimate “insider” with unparalleled insight on playing as a team and winning at the highest level. Curry will also create original content for GOLF Channel’s critically acclaimed “Live From the Ryder Cup” coverage and GolfPass. Curry’s work with the Ryder Cup will be featured internationally in Sky Sports coverage of the competition across the United Kingdom and Ireland.
Curry will also help launch the reimagination of The More You Know, NBCUniversal’s award-winning PSA campaign. In this refreshed take on the 30+ year initiative, Curry will sit down with multiplatinum artist, activist, and EGOT winner John Legend to discuss topics related to diversity, equity and inclusion that will appear across many of NBCUniversal’s platforms, including Peacock.
Other concepts are in development with the Entertainment group as well as NBC News Studios, MSNBC, CNBC, Universal Parks & Resorts and Comcast’s Xfinity brand.
Curry and Unanimous Media’s new agreement also brings innovative opportunities for brands seeking to work with the superstar. Together with Creative Partnerships @ NBCUniversal, Curry and Unanimous Media will explore scaled relationships with marketers that inspire meaningful connection with Curry’s fans and the media and technology powerhouse’s global audience.
Comcast NBCUniversal has been developing this “symphonic” cross-portfolio approach with a number of talent including the recent Entertainment Content deals with Meghan Trainor and Miley Cyrus, the Universal Studio Group deal with Seth MacFarlane, and the film and television deals across Universal Pictures and Universal Studio Group with Jordan Peele and Justin Lin.
The Unanimous Media executive team includes Jenelle Lindsay (EVP of TV), Brian Tetsuro Ivie (Film and Feature Documentaries) and Kalyna Kutny (Podcast and Publishing). WME represented Unanimous Media in the deal.
About Global Talent Partnerships
Global Talent Partnerships prioritizes talent and presents unrivaled creative opportunities on-screen and behind-the-scenes, including exclusive access and promotional partnerships for projects, product sales, and collaborations with some of the world’s most recognized and innovative brands, platforms, content, and creators.
Tapping into Comcast’s reach as a global media and technology company, Global Talent Partnerships offers unique partnerships with NBCUniversal, including the NBC and Telemundo broadcast networks, multiple cable networks, a premier motion picture company, significant television production operations, world-renowned theme parks, and a premium ad-supported streaming service, Peacock; international exposure through Sky, Europe’s leading media and entertainment company; and works with Comcast’s distribution businesses, which deliver broadband, wireless, and video to millions of customers across the United States and Europe through the Xfinity and Sky brands.
About Unanimous Media
Unanimous Media is a multimedia company, founded by three-time NBA champion and two-time MVP Stephen Curry and multi-creative Erick Peyton. Aiming to produce television, film, digital and general content, Unanimous has a goal to elevate diverse voices and shine a light on narratives that need to be heard with a focus on family, sports and faith-based content. The company is working on projects to expand their vision to create and share inspirational and authentic stories with the world. Their hit show HOLEY MOLEY (ABC) was nominated for a 2020 TCA award in the category of Outstanding Achievement in Reality. Season four will soon start production. They will soon begin production of the animated revival of Norman Lear's GOOD TIMES for Netflix. Unanimous Media is currently in production on HBO Max’s ABOUT LAST NIGHT. The series will bring together celebrity couples to reveal insights about their relationships through challenges and games. In film, they are in development on the women’s basketball-inspired film ONE AND DONE, which they will produce in partnership with Sony Pictures and Martin Lawrence’s Runteldat Entertainment. They are teaming up with Netflix for BLACK BROTHER, BLACK BROTHER, a feature based on Jewell Parker Rhodes’ book. The story follows 12-year-old Donte, who wishes he were more like his popular, lighter-skinned brother, Trey. Additionally, Unanimous has moved into the podcast space by scoring a first-look deal with Audible. One of the two projects set to release on the Audible platform is THE GREATEST SPORTS STORY NEVER TOLD, a 10-part series that goes deeper into fascinating stories with roots in the world of athletics, but with an impact that goes far beyond fields, courts and diamonds. The second project FIFTEEN MINUTES FROM HOME is based on the popular YouTube series 5 MINUTES FROM HOME where Curry himself rides home with a different celebrity and each episode gives the audience insight on their comebacks, work-life balance and more. In March 2021, Unanimous Media launched PATHWAYS ALLIANCE, a venture to bolster diverse voices across TV, film, documentaries and podcasts. PATHWAYS ALLIANCE will work with selected authors over an 18-month period to create inspiring projects and allow authors to share their original visions across all mediums.