USA NETWORK'S EMMY-NOMINATED “MR. ROBOT” DEBUTS ORIGINAL VIRTUAL REALITY EXPERIENCE AT SAN DIEGO’S PETCO PARK

 

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USA NETWORK'S EMMY-NOMINATED “MR. ROBOT” DEBUTS ORIGINAL VIRTUAL REALITY EXPERIENCE AT SAN DIEGO’S PETCO PARK

Press Release

July 21, 2016

NEW YORK – JULY 20, 2016  This year at San Diego Comic-Con, fans of USA Network’s Emmy-nominated MR. ROBOT will be able to experience a one-of-a-kind virtual reality prequel, written and directed by Sam Esmail and starring Emmy nominee Rami Malek. The 12-minute, fully-scripted piece, created with Chris Milk’s pioneering virtual reality production company Here Be Dragons, in partnership with Universal Cable Productions, provides viewers with one of the first extended narrative pieces of television content in the VR medium and offers an inside look at Elliot’s backstory. MR. ROBOT returned for its second season on USA Network Wednesday, July 13 and airs Wednesdays at 10/9c. 

MR. ROBOT cast members Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Grace Gummer will join fans as the 12-minute prequel VR scene debuts live on Thursday, July 21 at 10:45AM PT in San Diego’s Petco Park. Additionally, USA Network will make the content available in the U.S. and internationally, marking the largest-ever co-viewing virtual reality simulcast event.  Fans both inside San Diego’s ballpark and around the world will use the Within app to power the shared experience.

Following the initial viewing and continuing through Sunday, July 24th, the content will disappear online but be available exclusively at a MR. ROBOT Comic-Con pop-up storefront experience (343 4th Avenue, San Diego, CA) – an authentic replica of the Mr. Robot Computer Repair Shop from the series. There, fans will enter the interior of Elliot’s apartment to experience the VR scene.  Additionally, in partnership with Uber, San Diego Comic-Con attendees will be able to request on the Uber app that the VR experience come to them directly, via Mr. Robot Computer Repair Shop vans. 

Following Comic Con, the experience will be rolled out wide across multiple VR apps and platforms, including the Within app, Facebook 360, YouTube 360 and New York Times VR."

USA Network and Universal Cable Productions partnered with Chris Milk’s pioneering virtual reality technology company Within and production company Here Be Dragons to present and create the content, with MR. ROBOT showrunner Sam Esmail collaborating closely with Milk and his team to ensure the highest-quality, most genuine experience.

“The MR. ROBOT VR Experience and simulcast premiere are unlike anything we've ever done before,” said Milk. “Sam has brought his vision and voice as a filmmaker to this new medium, helping build a foundation for what narrative storytelling can feel like in virtual reality. AtWithin, we've been looking for ways to make VR a more social and communal experience, and connecting thousands of fans across the country to the same experience at the same exact time is a giant step towards that goal.”

“Fans of MR. ROBOT want more than just to consume the series – they want to immerse themselves in it,” said Alexandra Shapiro, EVP of Marketing & Digital, Entertainment Networks, NBCUniversal Cable Entertainment. “This VR experience is meant to give our most passionate fans the opportunity to delve deeper into the characters and plot of the series in a way that is truly additive. It’s another way we are working to tell stories in alternative, bold new ways.”

MR. ROBOT kicked off its second season on Wednesday, July 13 at 10/9c with a premiere night event that includes two back-to-back episodes – presented with limited commercial breaks. A live on-air after show,HACKING ROBOT, hosted by Andy Greenwald, aired immediately following the two-episode season premiere on USA Network.

MR. ROBOT follows Elliot Alderson (Rami Malek), a cyber-security engineer who becomes involved in the underground hacker group fsociety, after being recruited by their mysterious leader (Christian Slater). Following the events of fsociety’s five/nine hack on multi-national company Evil Corp, the second season will explore the consequences of that attack as well as the illusion of control.

MR. ROBOT stars Emmy Award, Golden Globe® Award and SAG® Award Nominee Malek (“The Pacific”), Golden Globe Award Winner Slater (“Nymphomaniac”), Portia Doubleday (“Her”), Carly Chaikin (“Suburgatory”), Martin Wallström (“Simple Simon”), Grace Gummer (“The Newsroom”), Michael Cristofer (“Ray Donovan”) and Stephanie Corneliussen (“Legends of Tomorrow”).  New recurring guest stars include Craig Robinson (“The Office”), hip hop artist Joey Bada$$, Sandrine Holt (“Fear The Walking Dead”), Michael Maize (“National Treasure: Book of Secrets”), Dorothi Fox (“Run All Night”) and Luke Robertson (“The Americans”). Returning cast members include BD Wong (“Law & Order: SVU”), Gloria Reuben (“Saints & Sinners”), Michael Drayer (“Vinyl”), Michel Gill (“House of Cards”), Ron Cephas Jones (“The Blacklist”), Sunita Mani (“5 Stages”), Azhar Khan (“Veep”) and Ben Rappaport (“The Good Wife”). 

MR. ROBOT hails from writer and executive producer Sam Esmail (“Comet”), who will be directing all 12 episodes, as well as Anonymous Content executive producers Steve Golin (“True Detective”) and Chad Hamilton (“Breakup at a Wedding”). MR. ROBOT is produced by Universal Cable Productions.

About USA Network: 

USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes.  The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events.  A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV.  USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA’s award-winning website is located athttp://www.usanetwork.com.  Watch USA Network anywhere: On Demand, online or across mobile and connected TVs. 

About Universal Cable Productions: 

Universal Cable Productions (UCP) creates innovative and critically acclaimed original scripted and digital content across media platforms for domestic and international distribution. In the U.S., UCP’s programming can be seen across various networks including the Golden Globe and Peabody award-winning drama “Mr. Robot,” “Colony,” “Playing House,” “Royal Pains” and “Suits” on USA Network; “The Magicians,” “12 Monkeys,” and “Killjoys” on Syfy; “Girlfriends’ Guide To Divorce” on Bravo; “The Royals,” on E!; and “Difficult People,” on Hulu. UCP’s content library includes critic and fan favorites such as the Emmy-award winning “Monk” as well as “Psych” and “Battlestar Galactica.” Universal Cable Productions is a part of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies. Follow us @UCPisTV. 

About Within: 

Within is a leading VR company, whose mission is to tell extraordinary stories in virtual reality. Within uses custom built tools and their own VR app to create and distribute the most innovative, story driven experiences in VR today. Within was founded by director Chris Milk and technologist Aaron Koblin – both renowned for their innovative, industry leading work – and are best known for their high profile collaborations with The New York Times, the United Nations, Vice, Saturday Night Live, and artists like U2. Within's goal is to push VR forward with groundbreaking experiences that explore and expand the medium's potential. As Chris said in his 2015 TED Talk, Within believes that virtual reality has the power to connect us in a profound way. Through virtual reality, we can become more compassionate, more empathetic, more connected and ultimately, more human.

About Here Be Dragons 

Here Be Dragons is a  creative services / production studio that supports the world’s leading creative innovators and story tellers in Virtual Reality spherical filmmaking co-founded in 2014 by Chris Milk and Patrick Milling-Smith. The Here Be Dragons collective of artists, writers, creatives, technicians, producers, and innovators strive to create the world’s best experiential media and utilize custom built tools and technology to craft and curate original immersive experiences. The Here Be Dragons creative team and production talent are industry leaders in short-form commercials, music videos, feature film, theatre, design, photography and fine arts with a proven track record in creating stories that inspire and truly resonate, collectively earning them numerous Emmys, Cannes Lions, Grand Prixes, Palm d’Ors, AICP, D&AD, One Show, ADC, Tony, Webby Awards and a Grammy. 

Notable work produced and created by Vrse.works (now Here Be Dragons) are the multi-award-winning THE DISPLACED, SMILE MORE, WALKING NEW YORK, CLOUDS OVER SIDRA, WAVES OF GRACE, MY MOTHERS WING, EVOLUTION OF VERSE, MUSE, SONGS FOR SOMEONE U2, CATATONIC, NEW WAVE, TOMS, HISTORY OF CUBAN DANCE, and THE CLICK EFFECT, working in collaboration with the UN, USA NETWORK, AT&T, NIKE, MASTERCARD, THE NEW YORK TIMES, APPLE MUSIC, SAMSUNG, FACEBOOK, VICE to name a few. Learn more at www.dragons.org

Contact:

Jennifer Levine

VP Communications, USA Network

212-664-3172/Jennifer.levine@nbcuni.com

Julie Safer

Civic Entertainment, for USA Network

917-273-6877/julie.safer@civic-us.com

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