TODAY IS #1 IN TOTAL VIEWERS FOR 1 MONTH

 

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TODAY IS #1 IN TOTAL VIEWERS FOR 1 MONTH

Press Release

November 20, 2018

TODAY Wins Across the Board for 4 Straight Weeks, Best Streak Since January

TODAY Wins 151 Straight Weeks in Key Demo

TODAY Is the Only Show Up in Total Viewers and Demo Year Over Year

NEW YORK – November 20, 2018 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers for the fourth consecutive week, its best across-the-board streak since January. TODAY has now won the key demo A25-54 for 151 straight weeks, its best demo streak in over six years. Additionally, TODAY is the only program to increase in both total viewers and the key demo year over year. Season to date, TODAY is posting its closest total viewer margin versus GMA in seven years.

TODAY HIGHLIGHTS

Program P25-54
Rtg
P25-54
Imps
P18-49
Rtg
P18-49
Imps
P2+
Imps
TODAY 1.22 1,473 0.80 1,037 4,369
CBS THIS MORNING 0.75 909 0.52 669 3,383
GOOD MORNING AMERICA 1.07 1,289 0.72 934 4,320

TODAY averaged 1.473 million A25-54 viewers, leading GMA by +184,000 (+14%) and CBS This Morning by +564,000 (+62%)

  • TODAY has now ranked #1 among A25-54 viewers for 151 consecutive weeks (best streak in over six years) and 167 of the last 168 weeks
  • TODAY delivered a 1.22 A25-54 rating, +0.15 points ahead of GMA and +0.47 points more than CBS
  • TODAY increased by +75,000 A25-54 viewers (+5%) week-over-week, hitting its largest demo viewership in nine weeks (since week of 9/10/2018)
  • Compared to the same week last season, TODAY was the only morning show to see an increase (+1%, or +10,000)

TODAY averaged 1.037 million A18-49 viewers, +103,000 (+11%) ahead of GMA and +368,000 (+55%) higher than CBS

  • TODAY delivered a 0.80 A18-49 rating, +0.08 points more than GMA and +0.28 points better than CBS
  • TODAY delivered its highest A18-49 viewership in nine weeks (since week of 9/10/2018), posting a gain of +26,000 viewers (+3%) week-over-week

TODAY averaged 4.369 million total viewers, leading GMA by +49,000 (+1%) and CBS This Morning by +986,000 (+29%)

  • TODAY ranked #1 among total viewers for the fourth consecutive week, its best streak since the beginning of 2018 (weeks of 12/18/2017, 12/25/2017, 1/1/2018, & 1/8/2018)
  • TODAY was the only morning show to post total viewer gains versus both prior week (up +3%, or +130,000) and the same week last season (+3%, or +138,000)
  • Versus the same week last season, TODAY not only posted a 150,000 total viewer turnaround vs. GMA, but also widened its advantage over CBS by 84%

SEASON-TO-DATE (9/24/2018-11/18/2018)

TODAY ranks #1 among A25-54 and A18-49

  • In A25-54, TODAY’s lead vs. GMA is up 42% while its lead over CBS is up 9%

TODAY is posting its biggest season-to-date total viewer lead over CBS in three years

  • TODAY’s total viewer advantage over CBS is up 63% vs. the same period last season (+974,000 vs. +599,000 last season)
  • TODAY’s total viewer gap vs. GMA is 64% closer than the same period last season (-49,000 in the first eight weeks of current season vs. -136,000 deficit last year)
  • This is TODAY’s closest total viewer margin vs. GMA in seven years

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