"SPRINGFIELD" IS NOW OPEN AT UNIVERSAL STUDIOS HOLLYWOOD

 

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"SPRINGFIELD" IS NOW OPEN AT UNIVERSAL STUDIOS HOLLYWOOD

Press Release

May 13, 2015

UNIVERSAL CITY, Calif.  May 13, 2015 – “Springfield,” hometown of America’s favorite family, The Simpsons, has officially opened at Universal Studios Hollywood, setting up residency in an elaborately immersive land situated adjacent to the theme park’s award-winning mega-attraction, “The Simpsons Ride.”

To mark the occasion, Universal Studios Hollywood hosted a festive neighborhood block party attended by special guests Al Jean, Executive Producer of The Simpsons, Nancy Cartwright, the voice of “Bart,” Yeardley Smith, the voice of “Lisa” and Joe Mantegna, the voice of “Fat Tony,” alongside Springfielders – Homer, Marge, Bart and Lisa Simpson, Krusty the Clown and Sideshow Bob.

The new themed environment captures the spirit of Springfield, immersing visitors and fans in the world of “The Simpsons” like never before. “Springfield” at Universal Studios Hollywood features the many iconic landmarks made famous throughout the series’ mind boggling 26 seasons, including Springfield Elementary School, Android’s Dungeon Comic Book Store, the cooling towers of Mr. Burns’ Nuclear Power Plant, Springfield Police Station, Aztec Theater and, of course, Kwik-E-Mart.

The Simpsons is an enduring franchise that has withstood the test of time, contributing to why The Simpsons Ride has been an all-time favorite since it opened at our theme park,” said Larry Kurzweil, President of Universal Studios Hollywood. “As Universal Studios Hollywood celebrates its 50 year milestone celebration, the introduction of ‘Springfield’ underscores the extensive transformation underway to engage guests in dynamic and relevant, immersive entertainment.”

The all-new “Springfield” culinary excursion allows visitors to enjoy the places that helped it earn the distinction of being named “The Fattest Town” by the Duff Book of World Records. Guests may enjoy a “Genuine Clown-Endorsed Meal” at Krusty Burger, grab a slice that’s “a-nice” at Luigi’s Pizza, enjoy a “Taco Fresho” at Bumblebee Man’s Taco Truck, or a platter of Chicken Thumbs at Cletus’ Chicken Shack. To satisfy one’s sweet tooth, guests can visit Phineas Q. Butterfat’s Ice Cream Parlor or go nuts for a Homer-sized helping of drool-worthy donuts at Lard Lad.

The “Springfield” experience also features Moe’s Tavern, a Duff Brewery and a Duff Beer Garden, where guests can savor an authentic Duff Beer.

New strolling characters, Krusty the Clown and Sideshow Bob, also make their debut at Springfield, entertaining and interacting with guests, and, in the case of Sideshow Bob, keeping a vengeful eye out for Bart, alongside existing favorites Homer, Marge, Lisa and Maggie Simpson.

The arrival of Springfield adds new dimension to the area surrounding the award-winning mega-attraction, “The Simpsons Ride,” where guests embark on an outrageous and original Simpsons adventure in “Krustyland,” a theme park created by the show’s greedy clown and the ultimate Springfield convenience store, “Kwik-E-Mart” featuring a wide selection of Simpsons memorabilia.

“This is a must-see experience for Simpsons fans all over the world,” said Mark Woodbury, President of Universal Creative. “In spectacular fashion, guests can now enter an animated world that they’ve only seen on television – and we’re really excited to bring that world to life.”

"I might actually had been excited about the new Simpsons attractions even if we hadn't put our blood into making it great with our fragile egos waiting for the outcome,” said James L. Brooks, Executive Producer, The Simpsons.

"The ‘Springfield’ launch at Universal Orlando exceeded all of our expectations with Simpsons fans young and old traveling from around the globe to experience the immersive land. We’re so excited to now bring the world of ‘Springfield’ to Universal Studios Hollywood,” said Jeffrey Godsick, President, Twentieth Century Fox Consumer Products.

About The Simpsons:
Currently airing its record-annihilating 26thseason, THE SIMPSONS has won 31 Emmy Awards, 31 Annie Awards, a 2015 People's Choice Award, was the first animated series to win a Peabody Award, and was nominated for an Academy Award in 2012 for the theatrical short "The Longest Daycare." “The Simpsons Movie” was a hit feature film, their mega-attraction “The Simpsons Ride” at Universal Studios Hollywood has received historic expansion updates with the addition of “Springfield” and the show was honored with a Star on The Hollywood Walk of Fame in 2000. It has been named the “Best Show of the 20th Century” by Time Magazine, and called the "Greatest American Sitcom" by Entertainment Weekly in 2013.

THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening and Al Jean are the executive producers. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series. Film Roman, a Starz Media Company, is the animation house.

About Twentieth Century Fox Consumer Products:
A division of 21st Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.

About Universal Studios Hollywood:
Universal Studios Hollywood, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas and the “5 Towers” state-of-the-art outdoor concert venue.  World-class rides and attractions include the incredibly popular “Despicable Me Minion Mayhem” and immersive “Super Silly Fun Land,” the critically-acclaimed mega-attraction, “Transformers™: The Ride-3D,” the intense, award-winning ride, “King Kong 360 3-D” on the behind-the-scenes Studio Tour, “Revenge of the MummySM—The Ride” and “Jurassic Park® —The Ride.” As part of its milestone 50th anniversary celebration in 2015, Universal Studios Hollywood celebrates the arrival of all-new attractions including the electrifying 3D-HD thrill ride, “Fast & Furious—Supercharged” as the grand finale to the famed Studio Tour, “Springfield,” hometown of America’s favorite TV family, adjacent to the award-winning “The Simpsons RideTM” and the “Nighttime Studio Tour,” offering evening tours of the iconic movie backlot.

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Universal Studios Hollywood Press Contacts:
Audrey Eig            National print/broadcast               818-622-2962     Audrey.Eig@nbcuni.com
Anastasia Lee        Local/Regional print /broadcast    818-622-9504     Anastasia.Lee@nbcuni.com
Gail Moscoso         Digital                                          818-622-5985     Gail.Moscoso@nbcuni.com
Crystal Williams    International                                 818-622-9410     Crystal.Williams@nbcuni.com
Raul Becerra          Latino                                           310-923-3071     Raulbllamas@hotmail.com

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