MIAMI –May 16, 2017- NBCUniversal Telemundo Enterprises announced today that Telemundo Network and its entertainment cable channel Universo signed an exclusive content partnership with VICE Media, the world’s leading global youth media brand. The partnership will include the co-production of original documentary segments on subjects ranging from music, sports, food, culture and more for Telemundo News, and the acquisition of an exclusive 1-hour hosted weekly show for Universo, both to start airing in the fall. Driven alongside Telemundo News by the VICE Mexico office in coordination with VICE’s U.S. offices, the multiyear agreement includes the production of weekly linear and digital original content featuring the innovative approach that has gained VICE its strong positioning among millennials. For Universo, the partnership includes the exclusive rights to broadcast VICE’s first-ever show produced specifically for the U.S. Hispanic market.
“As we continue to innovate and grow, we are delighted to be working with VICE Media to bring their edgy factual content to our linear and digital platforms, in Spanish,” said Luis Silberwasser, President, Telemundo Network and Universo Channel. “This innovative partnership will allow us to increase the appeal of our factual content to young Latinos and for VICE to reach the growing U.S. Hispanic market through highly-credible and well-respected brands like Telemundo and Universo.”
According to the PEW Research Center, Latinos are the youngest major ethnic group in the United States. They represent 20 percent of the U.S. millennial population. Telemundo and VICE are currently identifying themes and angles of interest to young Hispanics that will result in original segments.