NEW YORK – September 13, 2016 – NBCUniversal today announced it has reached a long-term agreement with AT&T to extend the NBCUniversal portfolio of networks across all AT&T DIRECTV products including, DIRECTV NOW and DIRECTV Preview, AT&T’s new streaming services. AT&T expects to launch DIRECTV NOW in the fourth quarter of this year.
Through the agreement, AT&T DIRECTV and U-Verse customers will continue to have access to NBCUniversal broadcast and cable networks live and on-demand through linear TV, online, and TV Everywhere apps.
“AT&T is an important distributor and we are pleased they recognize the value of NBCUniversal’s leading portfolio of networks and will continue offering our unmatched lineup of entertainment, sports, news and Hispanic content,” stated Matt Bond, Chairman NBCUniversal Content Distribution. “We are committed to growing our audiences, and we welcome the opportunity to offer our networks on DIRECTV NOW.”
“We’re pleased to extend our relationship with NBCU with this milestone agreement, which delivers their content across all of our platforms and products,” said Dan York, chief content officer for AT&T. “The NBCU family of networks will be available to AT&T customers for years to come and will also enhance our DIRECTV NOW streaming services and provide more great 4K Ultra High Definition (UHD) sports content.”
The agreement also enhances DIRECTV’s 4K UHD programming initiative, by allowing DIRECTV to select major sporting events in 4K. DIRECTV has already offered Rio Olympics and is delivering Notre Dame football games in 4K UHD under the agreement.
About NBCUniversal Content Distribution
Content Distribution is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Content Distribution drives the North American distribution of NBCUniversal’s multi-billion dollar television portfolio to all multichannel video programming distributors (MVPDs), Online Video Distributors (OVDs), and other mobile and emerging platforms. A key revenue-generator, the division oversees the distribution of the Olympics on cable and retransmission consent for NBC and Telemundo owned stations and leads the content strategy and development for offerings that include video-on-demand (VOD) and TV Everywhere (TVE).
AT&T Corporate Communications