NBC WINS PREMIERE WEEK IN ADULT 18-49 VIEWERS WITH THE WEEK’S #1 SHOW, #1 DRAMA PREMIERE AND #1 COMEDY DEBUT

 

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NBC WINS PREMIERE WEEK IN ADULT 18-49 VIEWERS WITH THE WEEK’S #1 SHOW, #1 DRAMA PREMIERE AND #1 COMEDY DEBUT

Press Release

September 27, 2016

“SNF” Is the Premiere Week’s #1 Telecast, “This Is Us” Scores As Premiere Week’s #1 New Show and “The Good Place” Delivers the Top-Rated Debut Half-Hour of a New Comedy

NBC Wins Its Fifth Consecutive Premiere Week, Tying the Longest Streak in People Meter History

NBC Also Claims the Week in Non-Sports / Entertainment Results

Football, 2 Nights of “The Voice,” “This Is Us” and “The Good Place” Deliver 5 of the Week’s Top 10 Primetime Rankings on the Big 4

NBC Digital Surges, With Premiere Week Episode Views Up Almost +90% Vs. Premiere Week 2015

NBC Sweeps the Opening Night of the Season Among the Big 4, as "Good Place" Scores the Best Debut Half-Hour for a New Comedy in L+3 in the Past Year; "Voice" Jumps +50% Vs. Its May Finale

"This Is Us" Is NBC's Top-Rated Scripted Show in the Tuesday 10 p.m. Slot in 6 Years; "Voice" Grows +13% Vs. Its Previous Tuesday Debut and +55% Vs. Its Prior Finale

“This Is Us” Grabs NBC’s Best Premiere L+3 Lift Ever in 18-49 Rating and Is the Network’s Most Viewed Series Debut On Record Across NBC Digital Platforms

Thursday’s #2 Entertainment Shows Are "Superstore" in 18-49 & “Chicago Med” in Total Viewers; “Good Place” Retains 93% of “Superstore”; “Blacklist” Beats “How To Get Away With Murder” in Total Viewers

L+3: “Blindspot’s” +86% Increase in L+3 18-49 Rating Is the Biggest Gain of Premiere Week to Date on the Big 4

Bears-Cowboys NFL Football Wins Sunday Night in Every Key Measure

UNIVERSAL CITY, Calif. — Sept. 27, 2016 — NBC has won premiere week of the 2016-17 primetime TV season among viewers aged 18-49, marking the fifth straight year NBC has claimed the season’s opening week, according to “live plus same day” ratings from Nielsen Media Research.  

In people meter history, dating back to 1987, no network has finished #1 for more than five consecutive seasons and only one network, ABC from 2005 through 2009, has previously equaled NBC’s current five-year streak.

In viewers 18-49, NBC averaged 3.215 million for premiere week versus #2 CBS’s 3.158 million.  In 18-49 rating points, NBC finished the week with a 2.51 rating in adults 18-49 versus a 2.46 for CBS, and while both ratings round to a 2.5, CBS declines to a 2.28 excluding the NFL Network viewers that CBS adds to its “Thursday Night Football” results. 

In entertainment-program averages that exclude live news and sports, NBC also won premiere week in adults 18-49.

NBC’s week was highlighted by the season’s #1 series premiere to date in 18-49, Tuesday’s “This Is Us,” and the week’s highest-rated debut half-hour of a new comedy, Monday’s “The Good Place” (L+3).

Ranking in the premiere week top 10 primetime shows on the Big 4 networks in 18-49 are “Sunday Night Football” (#1), Tuesday’s “Voice (#5), Monday’s “Voice” (#6), Tuesday’s “This Is Us” (#7) and Monday’s debut half-hour of “The Good Place” (tied for #8). Rankings excludes sports pre- and post-game shows.

In total viewers, four of the week’s top seven are “SNF” (#1), Tuesday’s “Voice” (#5), Monday’s “Voice” (#6) and “This Is Us (#7), with the premiere half-hour of “The Good Place” #12.

Premiere Week Averages, All Programs

Adult 18-49 Rating, L+SD, Sept. 19-25 

NBC…2.51

CBS…2.46

ABC…1.34

Fox…1.23

Total Viewers

CBS…11.2 million

NBC…8.7 million

ABC…5.9 million

Fox…3.6 million

Premiere Week Averages, Entertainment Programs Only

Adult 18-49 Rating, L+SD, Sept. 19-25 

Excludes Live News & Sports

NBC…1.76

ABC…1.68

CBS…1.41

Fox…1.41

Total Viewers

CBS…9.5 million

NBC…7.0 million

ABC…6.2 million

Fox…4.1 million

NBC Digital has surged with the network’s Fall 2016 premieres. “This Is Us” scored as the most viewed NBC series premiere of any kind across NBC digital platforms and episode views of NBC’s premiere week programming are up almost +90% over premiere week last year.

NBC highlights for the week of Sept. 19-25:

Monday

NBC won the opening night of the season in 18-49 and every other key measure among the Big 4. 

“The Voice” (3.3/11 in 18-49, 12.1 million viewers overall from 8-10 p.m. ET) grew +22% versus its Aug. 21 preview (which benefited from an Olympic lead-in [4.1 in 18-49, 17.0 million viewers overall], 3.3 vs. 2.7) and was up +17% in total viewers (12.1 million vs. 10.3 million). “Voice” also sored +50% above where it closed last season in 18-49 (3.3 vs. 2.2 for the spring finale on May 24) and was up +14% in total viewers (12.1 million vs. 10.6 million) to score the show’s highest rating since Feb. 29 in 18-49 (3.4) and biggest overall viewership since March 14 (12.5 million). “Voice” won the time period among the Big 4 networks in every key measure (including a tie in men 25-54). Among adults 18-34, “The Voice” grew +4% versus the year-ago premiere (with a 2.4 rating vs. a 2.3) and by +20% versus the spring premiere (2.4 vs. 2.0).

“Live Plus Three Day” Ratings: “Voice” increased by +23% in 18-49 (3.30 to 4.05) and +2.2 million viewers overall (12.1 million to 14.3 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: Last season, Monday’s “Voice” grew by +24% going from L+SD to L+7  in 18-49 rating (from a 2.81 to a 3.49) and 2.0 million viewers overall (11.5 million to 13.5 million).

Digital: Monday’s “Voice” premiere generated the show’s highest six-day total number of digital views for any “Voice” episode on record, since the Fall of 2012. Tuesday’s telecast has scored the show’s #2 highest five-day total on record, behind only the prior night’s Monday debut. 

Upscale: Last season, Monday’s “Voice” delivered a solidly upscale audience, indexing at a 119 among adults 18-49 living in homes with $100K+ incomes (“most current,” including L+3).

A special Monday preview of “The Good Place” averaged a 2.6/8 in 18-49 and 9.1 million viewers overall from 10-10:30 p.m. ET to tie for the highest debut half-hour of a new comedy since premiere week last year (2.6, ties “Kevin Can Wait” as top Big 4 comedy-debut half-hour since Sept. 22, 2015). Monday’s “Good Place” generated strong sampling -- NBC’s highest in-season ratings in the slot in 18-49 and total viewers since Dec. 14, 2015 (3.2 in 18-49, 12.4 million viewers for “Adele Live in New York City”). “Good Place” won the half-hour among ABC, CBS and NBC in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. L+3: The 10-10:30 half-hour of “The Good Place” increased by +41% in 18-49 (from a 2.56 rating to a 3.62) in 18-49 and more than +3.2 million viewers overall (9.1 million to 12.3 million) going from L+SD to L+3, making it the week’s top-rated debut half-hour of a new comedy in 18-49, moving it ahead of CBS’s “Kevin Can Wait” (3.30 in L+3), and “The Good Place” is also the top-rated comedy debut in L+3 on the broadcast networks since Premiere Week last year.

A second half-hour of “The Good Place” averaged a 2.0/7 in 18-49 and 7.0 million viewers overall from 10:30-11 p.m. ET and won the time period among ABC, CBS and NBC in adults, men and women 18-34 and adults, men and women 18-49 (including a tie in men 18-49).

Digital: The premiere of “The Good Place” garnered record views for a new NBC comedy on digital platforms, dating back to the Fall of 2012.

Tuesday

NBC won the night in every key demo, sweeping six of six half-hours among the Big 4 in 18-49. “The Voice” and “This Is Us” were the #1-2 shows of the night in 18-49. It’s a record fourth year in a row that NBC has won the opening two nights of the season among the Big 4 nets in 18-49. 

“The Voice” (3.4/12 in 18-49, 12.3 million viewers overall from 8-10 p.m. ET) jumped +13% versus its prior premiere (3.4 vs. 3.0 on March 1) and soared +55% above its spring finale (3.4 vs. 2.2 on May 24), while in the younger adult 18-34 demo, “Voice” was up +33% versus its prior debut (2.4 vs. 1.8 on March 1) and up +85% versus the May finale (2.4 vs. 1.3). For the first time ever, the Tuesday “Voice” premiere improved on the rating of the prior night’s Monday debut. It was the highest “Voice” Tuesday rating since Sept. 29, 2015 (3.7) and biggest overall Tuesday viewership since March 8 (13.5 million). “The Voice” was the #1 show of the night in 18-49 and all other key demos. L+3: “Voice” increased by +18% in 18-49 (3.38 to 3.99) and +1.8 million viewers overall (12.3 million to 14.1 million) going from L+SD to L+3. L+7: Last season, Tuesday’s “Voice” increased by +24% in 18-49 rating (from a 2.63 to a 3.27) and 1.8 million viewers overall (12.3 million to 14.1 million) going from L+SD to L+7.

The debut of “This Is Us” (2.8/10 in 18-49, 10.0 million viewers overall from 10-11 p.m. ET) is NBC’s highest-rated scripted program in the time slot in more than six years, since April 20, 2010 (“Parenthood, ”2.9) and NBC’s most-watched scripted program in the hour in more than seven years, since June 2, 2009 (“SVU,” 11.5 million). With its 10-10:30 half-hour, “This Is Us” retained 81% of “The Voice’s” 9:30 half-hour (3.0 vs. 3.7 in 18-49), the highest-ever retention for the opening half-hour of a Tuesday post-“Voice” scripted premiere. In the 10 p.m. hour, “This Is Us” won the time period versus its ABC-CBS drama-premiere competition in all key demographics and beat that ABC-CBS competition combined in adults 18-49 (2.8 vs. a combined 2.5). “This Is Us” ranks as the highest-rated series debut so far this season in 18-49 and outrated 26 of 28 new-drama premieres on the Big 4 over the prior year in 18-49 and 25 of 28 in total viewers.

L+3: “This Is Us” grew by +50% in 18-49 (from a 2.8 rating to a 4.2) and more than +3.4 million viewers overall (10.1 million to 13.5 million) going from L+3 to L+SD, for the best-ever L+3 lift for an NBC drama premiere (+1.4). The 4.2 rating makes “This Is Us” the highest-rated series premiere on any network in the past year in L+3 (since “Blindspot” on Sept. 21, 2015, 4.4) and the 13.5 million viewers makes it the most-watched drama premiere on NBC in the past year (also since “Blindspot,” 15.2 million).

Digital: “This Is Us” is the most viewed series premiere of any kind across NBC digital platforms, more than doubling the network’s previous record for most one-day views of a series debut across NBC digital platforms. That adds to the record-breaking viral success of the “This Is Us” trailer, which has accumulated over 127 million combined views since its May release. The iOS NBC App saw two straight days of near-record downloads, starting the morning after the “This Is Us” premiere.  

Wednesday

The regular-slot season-two debut of “Blindspot” (1.3/5 in 18-49, 6.1 million viewers overall from 8-9 p.m. ET) maintained 100% of last May’s season finale (1.3 vs. 1.3 on May 23) and matched its final four ratings from last season on Monday nights (when it benefited from a “Voice” lead-in). Excluding the prior week’s post-“America’s Got Talent” telecast, “Blindspot” delivered its most-watched episode since March 14 (6.2 million). L+3: “Blindspot” grew by +50% in 18-49 (1.31 to 1.96) and +2.2 million viewers overall (6.1 million to 8.3 million) going from L+SD to L+3. L+7: Last season, “Blindspot” grew by +82% in 18-49 rating (from a 1.84 to a 3.34) and 4.8 million viewers overall (6.9 million to 11.7 million) going from L+SD to L+7. 

The 18thseason premiere of “Law & Order: Special Victims Unit” (1.8/6 in 18-49, 7.8 million viewers overall from 9-10 p.m. ET) grew +13% versus its premiere-week rating in the same hour last year (1.6 with the first hour of a 9-11 p.m. season premiere on Sept. 23, 2015) and +2% in total viewers (7.8 million vs. 7.7 million). It’s “SVU’s top 18-49 rating since Feb. 10 (1.9) and most-watched episode since Feb. 17 (7.7 million). L+3: “SVU” increased by +56% in 18-49 (1.84 to 2.87) and +2.7 million viewers overall (7.8 million to 10.5 million) going from L+SD to L+3. L+7: Last season, “SVU” grew by +72% in 18-49 rating (from a 1.60 to a 2.75) and 3.0 million viewers overall (6.9 million to 9.9 million) going from L+SD to L+7.

The fourth season debut of “Chicago P.D.” (1.6/5 in 18-49, 6.9 million viewers overall from 10-11 p.m. ET) increased by +14% on last season’s finale (1.4 on May 25) and captured the show’s highest rating since Feb. 24 (1.6). “P.D.” improved on the previous season’s premiere in total viewers by +3% (6.9 million vs. 6.7 million). L+3: “P.D.” grew by +52% in 18-49 (1.57 to 2.38) and more than +2.9 million viewers overall (6.9 million to 9.8 million) going from L+SD to L+3. – L+7: Last season, “Chicago P.D.” increased by +71% in 18-49 rating (from a 1.54 to a 2.64) and more than 3.5 million viewers overall (6.9 million to 10.4 million) going from L+SD to L+7.

Thursday

The second season premiere of “Superstore” (1.5/6 in 18-49, 5.4 million viewers overall from 8-8:30 p.m. ET) ranked the #2 entertainment show of the night in 18-49, behind only “Grey’s Anatomy,” grabbing NBC’s best regular-program Nielsens in the slot since Oct. 1, 2015 in 18-49 (1.5) and Sept. 24, 2015 in total viewers (7.0 million). It was also the highest 18-49 rating for an NBC Thursday comedy in nearly three years (since Oct. 3, 2013). Versus last February’s season finale, “Superstore” grew by +7% in 18-49 (1.5 vs. 1.4 at 8 p.m. on Monday, Feb. 22) and +16% in total viewers (5.4 million vs. 4.7 million). Versus NBC’s averages in the slot last season, “Superstore” was up +50% in 18-49 (1.5 vs. 1.0) and up +38% in total viewers (5.449 million vs. 3.956 million). L+3: “Superstore” grew by +37% in 18-49 (1.47 to 2.01) and more than +1.2 million viewers overall (5.4 million to 6.7 million) going from L+SD to L+3. L+7: Last season, “Superstore” grew by +31% in L+7 vs. L+SD in 18-49 rating (from a 1.57 to a 2.06) and by +1.1 million viewers overall (5.5 million to 6.6 million). Digital: “Superstore’s” second season premiere grew +59% in the first three days of availability versus the first three days of its season one timeslot premiere in January.

The regular-slot debut of “The Good Place” (1.4/5 in 18-49, 5.3 million viewers overall from 8:30-9 p.m. ET) retained 93% of its “Superstore” lead-in in adults 18-49, 96% in total viewers and 100% in women 18-49. “Good Place” scored NBC’s best regular-program rating in the slot since Oct. 1, 2015 in 18-49 (1.6) and since Sept. 24, 2015 in total viewers (6.1 million). “The Good Place” grew +40% versus NBC’s average in the slot last season in 18-49 (1.4 vs. 1.0) and +41% in total viewers (5.3 million vs. 3.7 million). L+3: “Good Place” increased by +50% in 18-49 (1.36 to 2.04) and +1.9 million viewers overall (5.3 million to 7.2 million) going from L+SD to L+3, building on its lead-in in both measures in L+3.

The second season premiere of “Chicago Med” (1.4/5 in 18-49, 7.0 million viewers overall from 9-10 p.m. ET) ranked #1 in the slot among entertainment programs in adults 18-49 and total viewers, marking the first time NBC has won the time period among non-sports shows during premiere week with regular programming versus regularly scheduled Big 4 entertainment competition in 15 years in 18-49 (since Sept. 27, 2001 with “Will & Grace” and “Just Shoot Me”) and in 17 years (since Sept. 23, 1999 with “Frasier” and “Stark Raving Mad”). “Med” was the #2 entertainment show of the night in total viewers. L+3: “Med” grew by +58% in 18-49 (1.37 to 2.17) and +3.0 million viewers overall (7.0 million to 10.0 million) going from L+SD to L+3. L+7: Last season, “Chicago Med” increased by +48% in 18-49 rating (from a 1.71 to a 2.53) and +2.8 million viewers overall (7.9 million to 10.7 million) going from L+SD to L+7

The fourth season debut of “The Blacklist” (1.3/4 in 18-49, 6.4 million viewers overall from 10-11 p.m. ET) ranked #1 among entertainment programs in the time period ahead of ABC’s “How to Get Away With Murder” in total viewers and key adult-male demos, pulled within 0.1 of a rating point in 18-49 (1.3 vs. 1.4) and tied “HTGAWM” in adults 25-54. “Blacklist” equaled its highest rating since April 14 in 18-49 (1.4) and maintained 100% of last season’s finale in 18-49 (1.3 vs. 1.3 at 9 p.m. on May 19). L+3: “Blacklist” increased by +86% in 18-49 (1.25 to 2.33) and +4.2 million viewers overall (6.4 million to 10.6 million) going from L+SD to L+3, with the +86% gain in 18-49 the biggest L+3 lift of premiere week to date on the Big 4 networks. L+7: Last season, “The Blacklist” increased by +98% in 18-49 rating (from a 1.42 to a 2.81) and +4.8 million viewers overall (6.8 million to 11.6 million) going from L+SD to L+7.

Friday

An encore telecast of “Superstore” averaged a 0.6/3 in 18-49 and 2.4 million viewers overall from 8-8:30 p.m. ET

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A rebroadcast of “The Good Place” (0.6/3 in 18-49, 2.3 million viewers overall from 8:30-9 p.m. ET) retained 100% of its adult 18-49 lead-in from a “Superstore” encore and built on its lead-in in men 18-49.

The season premiere of “Dateline NBC” (1.0/4 in 18-49, 1.4 in adults 25-54, 4.6 million viewers overall from 9-11 p.m. ET) grew +38% from its first hour to its second in 18-49 (0.8 to 1.1) and matched the show’s year-ago season-debut rating in 18-49 (1.0 vs. 1.0). L+3: The previous Friday’s “Dateline NBC” increased by +30% in 18-49 rating (from a 0.89 to a 1.16) and +1.0 million viewers overall (3.7 million to 4.7 million) going from L+SD to L+3. L+7: Friday’s “Dateline NBC” grew by +32% last season in 18-49 rating (from a 0.99 to a 1.31) and more than 1.1 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7. 

Sunday

NBC Sports coverage of Chicago Bears-Dallas Cowboys “Sunday Night Football” (7.6/24 in 18-49, 20.6 million viewers overall from 8:31-11:13 p.m. ET) won the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

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Media contact: 

Tom Bierbaum, 814-452-2091 

tom.bierbaum@nbcuni.com 

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