NBC RANKS #1 IN PRIMETIME FOR 50TH CONSECUTIVE OLYMPIC NIGHT

 

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NBC RANKS #1 IN PRIMETIME FOR 50TH CONSECUTIVE OLYMPIC NIGHT

Press Release

August 16, 2016

 

RIO DE JANEIRO – August 16, 2016 – NBC Olympics’ exclusive and unprecedented multi-platform coverage of the 2016 Rio Olympics continues to dominate the competition.

NBC’s Monday primetime Rio Olympics broadcast was by far the most-watched show of the night – marking the 50th consecutive night that an NBC Olympic presentation has topped primetime. This streak began with Day 14 of the 2010 Vancouver Games.

Monday’s primetime Rio Olympics coverage posted a Total Audience Delivery average of 25.5 million viewers with a 14.9 household rating

Last night’s NBC-only Rio Olympics coverage (8-11 p.m. ET/PT) averaged 24.3 million viewers and posted a 14.1/24 household rating, according to national data from The Nielsen Company. Also in primetime on Monday, NBCSN’s live Olympic competition coverage averaged 948,000 viewers.

Through Monday, NBC Olympics’ live streaming for Rio 2016 has reached two billion live streaming minutes for the first time in history. That total tops by more than 500 million minutes the combined total of ALL prior Olympics.

Additional NBC Olympics metrics:

  • After 11 days, the NBC-only average primetime viewership (27.5 million viewers) and household rating (15.3) have respective 272% and 212% advantages over ABC, CBS and FOX combined – the second-largest Games advantage on record (behind only the London Olympics).
  • Among Adults 18-49, NBC’s 11-night 7.9 primetime rating in the demographic is nearly five times greater than the other broadcast networks combined (1.6 on ABC, CBS and FOX) – the largest advantage in the first 11 days of any Olympics (on record).

NBC Olympics coverage on other channels and digital streaming has lifted primetime viewership each night (chart below).

Date Total Audience Delivery NBC-only viewership TAD Lift
Sat. 8/6 23.5 million 20.6 million 14%
Sun. 8/7 31.8 million 29.8 million 7%
Mon. 8/8 31.5 million 28.9 million 9%
Tues. 8/9 36.1 million 33.4 million 8%
Wed. 8/10 28.6 million 26.4 million 8%
Thur. 8/11 33.0 million 31.2 million 6%
Fri. 8/12 26.0 million 24.0 million 8%
Sat. 8/13 26.8 million 25.5 million 5%
Sun. 8/14 28.1 million 26.7 million 5%
Mon. 8/15 25.5 million 24.3 million 5%
Average 29.5 million 27.5 million 7%

NBC Olympics’ Total Audience Delivery measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable, and digital. The 2016 Rio Olympics is the first in U.S. media history with live primetime Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms. 

Through the 10 nights of competition, Total Audience Delivery for Rio 2016 and the 2012 London Olympics:

OLYMPICS TOTAL AUDIENCE DELIVERY

Day Rio 2016 London 2012* Rio 2016 London 2012*
1st Sat. 23.5 million 28.7 million 13.0 rating 15.8 rating
1st Sun. 31.8 million 36.0 million 17.3 rating 19.8 rating
1st Mon. 31.5 million 31.6 million 18.1 rating 18.0 rating
1st Tues 36.1 million 38.7 million 20.5 rating 21.8 rating
1st Wed 28.6 million 30.8 million 16.5 rating 17.9 rating
1st Thurs 33.0 million 36.8 million 18.9 rating 21.1 rating
1st Friday 26.0 million 28.5 million 15.0 rating 16.2 rating
Mid. Sat. 26.8 million 28.0 million 15.0 rating 15.9 rating
Mid. Sun. 28.1 million 31.3 million 15.8 rating 17.5 rating
2nd Mon. 25.5 million 26.6 million 14.9 rating 15.8 rating

*NOTE: The 2012 London Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. 

TOP 10 METERED MARKETS FOR NBC MONDAY PRIMETIME:

1. Salt Lake City                     20.6/39
2. Austin 19.9/34
3. Denver 19.6/37
4. St. Louis 19.4/30
5. Minneapolis 18.3/33
6. Columbus                            18.2/30
7. Indianapolis 18.1/30
8. Norfolk 17.6/28
9. Milwaukee                   17.0/28
T10. Dayton                    16.8/27
T10. Richmond 16.8/27
T10. San Antonio 16.8/26

About NBC Olympics

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. The London 2012 Olympic Games were watched by 217 million Americans across the networks of NBCUniversal, making it the most-watched event in U.S. television history.

--Rio 2016—

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