NEW YORK (June 26, 2017) – For the 2nd quarter in 2017, MSNBC tied for the #1 cable news network in A18-49 during weekday prime (M-F 8-11pm), the 1st time the network has topped this demo for a quarter. According to Nielsen, MSNBC delivered 344,000 in viewers A18-49, more than doubling the previous 2nd quarter in a post-presidential year (2Q13 with 142,000). This is the best A18-49 delivery for the network since 4Q12. MSNBC was up +84% in viewers A18-49 over 2Q16, posting more growth than the competition (CNN’s +16% and FOX News’ +20%).
MSNBC weekday prime beat CNN in A25-54 for the 1st time since 2Q14 (493,000 vs. CNN’s 414,000) and posted the network’s highest share of the cable news universe in A25-54 ever. Compared to 2Q16, MSNBC was up +88% (vs. CNN’s +21% and FOX News’ +30%) and added +230,000 viewers A25-54, the most of any network. In 2Q17, MSNBC was the fastest growing network for all cable in A25-54 and has posted four straight quarters of growth. For full week prime (M-Su 8-11pm), MSNBC ranked #2 in cable news, beating CNN in A25-54 with the network’s best delivery since 4Q12 – and topping CNN in total viewers for the 2ndstraight quarter.
In weekday prime, MSNBC beat CNN in total viewers for the 5th straight quarter and ranked #2 among all cable networks. MSNBC prime finished the quarter with 2.1 million viewers, a record for MSNBC and besting CNN’s highest quarter ever -1.9 million viewers in 4Q08. This is MSNBC’s highest cable news universe share ever and the 1st time it delivered more than 2 million viewers. MSNBC has added more viewers in weekday prime than any other cable network in the past year - 1 million, nearly tripling the #2 network in growth - FOX News.
“The Rachel Maddow Show” at 9pm is the #1 show in cable news among A18-49 and A25-54. “Maddow” averaged 431,000 viewers A18-49, up +96% compared to 2Q16 (vs. CNN’s +51% and FOX News’ +11%), its best delivery in that demo since 4Q08. In A25-54, “Maddow” averaged 604,000 viewers, up +101% compared to 2Q16 (vs. CNN’s +52% and FOX News’ +20%), its best delivery in A25-54 in the hour since 4Q08. “Maddow” averaged 2.5 million total viewers and topped its competition in total viewer growth compared to 2Q16 (+98% vs. CNN’s +38% and FOX News’ +5%). This is “Maddow’s” best audience delivery in total viewers for the quarter ever.
MSNBC Total Day (M-Su 6am-6am) bested CNN among total viewers, posting the network’s best total viewer delivery in the daypart ever. The network also delivered its best A25-54 delivery since 4Q12.
MSNBC dayside (M-F 9am-5pm) posted 855,000 total viewers – the network’s largest quarter in total viewers and the closest to CNN since 4Q12 – and 166,000 viewers A25-54, the network’s highest since 4Q12. Dayside has achieved nine straight quarters of growth in A25-54 and eight straight quarters of growth in total viewers. MSNBC is the 2nd fastest growing cable network over 2Q16 in both A25-54 and in total viewers (after Oxygen).
“Morning Joe” at 6am beat 3rd place CNN in total viewers for the 9th straight quarter as well as the network’s biggest win over CNN ever. Averaging 997,000 total viewers, “Morning Joe” has seen nine straight quarters of growth. “Morning Joe’s” total viewer delivery of nearly 1 million viewers in 2Q17 was a quarterly record for MSNBC in the time period. In addition, the 2Q rating topped the highest quarter CNN has ever had in the time period (731,000 in 2Q03). In A25-54, “Morning Joe” had MSNBC’s highest rating ever in the time period and highest share of the cable news universe since 4Q12.
“The 11th Hour with Brian Williams” was the #1 show in cable news at 11pm for total viewers. The program more than tripled the growth of the competition in total viewers compared to 2Q16 (+156% vs. CNN’s +39% and FOX News’ +8%). “The 11th Hour” also beat CNN in A25-54, with the show’s best A25-54 delivery since 4Q01. “The 11th Hour’s” delivered MSNBC’s best A18-49 since 4Q01.
Six additional MSNBC programs beat CNN among total viewers for the quarter: “MSNBC Live with Stephanie Ruhle” at 9am, “MTP Daily” at 5pm, “Hardball with Chris Matthews” at 7pm, “All In with Chris Hayes” at 8pm, “The Last Word with Lawrence O’Donnell” at 10pm, and “AM Joy” on Saturdays at 10am. “MSNBC Live with Stephanie Ruhle” topped CNN for the 2nd straight quarter at 9am and posted the best delivery in the hour for total viewers ever. The show also delivered its best A25-54 delivery in the hour since 4Q08. “MTP Daily” had the show’s best total viewer, A18-49 and A25-54 deliveries since 4Q12. “Hardball” had the show’s best quarterly delivery ever in total viewers and beat CNN for the 16th straight quarter in total viewers. In addition, “Hardball” had the show’s best A18-49 and A25-54 since 4Q08. “All In with Chris Hayes” beat CNN for the 2nd straight quarter in total viewers and delivered the program’s best total viewer delivery in the time period since 4Q08. This quarter was MSNBC’s best rating in A18-49 and A25-54 delivery since 1Q09. “The Last Word with Lawrence O’Donnell” had MSNBC’s best quarter ever for the time period in total viewers and beat CNN for the 8th consecutive quarter. “The Last Word” also had the show’s best quarterly delivery ever in A25-54 and beat CNN for the first time since 2Q14. The Saturday 10am edition of “AM Joy” beat CNN in total viewers and posted the best total viewer delivery ever for MSNBC.
Source: Nielsen 2Q 2017
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