MSNBC BEATS CNN FOR LIVE ELECTION COVERAGE

 

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MSNBC BEATS CNN FOR LIVE ELECTION COVERAGE

Press Release

November 08, 2017

NEW YORK (November 8, 2017) – MSNBC’s live coverage, analysis and the latest election results beat CNN among total viewers and A25-54 from 7pm to 1am ET. According to Nielsen data on November 7, 2017, MSNBC delivered 2.1 million total viewers from 7pm to 1am ET, 70% higher than CNN’s 1.2 million. In A25-54, MSNBC averaged 533,000 viewers (vs. CNN’s 464,000), delivering 15% higher ratings than CNN during that 7pm to 1am ET time frame.

MSNBC’s nonstop coverage of Election Day 2017 beat CNN among all key dayparts, including primetime (8-11pm), sales day (6am-2am), and dayside (9am-5pm). More viewers also turned to MSNBC than CNN for every hour from 5am through 3am among total viewers.

MSNBC primetime (8-11pm) averaged 2.5 million total viewers and 653,000 viewers A25-54, outperforming CNN by more than 1 million total viewers and 90,000 viewers A25-54.

MSNBC sales day (6am-2am) averaged 1.4 million total viewers and 320,000 viewers A25-54 (vs. CNN’s 901,000 total viewers and 298,000 viewers A25-54).

MSNBC dayside (9am-5pm) averaged 951,000 total viewers (vs. CNN’s 777,000).

“The Last Word with Lawrence O’Donnell” at 10pm beat FOX News and CNN in A25-54, averaging 652,000 (vs. FOX News’ 614,000 and CNN’s 556,000).

“The 11th Hour with Brian Williams” at 11pm ranked #1, beating FOX News and CNN in both total viewers and A25-54. “The 11th Hour” averaged 1.8 million total viewers, nearly doubling that of CNN’s (vs. CNN’s 979,000 and FOX News’ 1.7 million). In A25-54, “The 11th Hour” averaged 454,000 (vs. CNN’s 383,000 and FOX News’ 411,000).

The special edition of “Hardball with Chris Matthews” from 12am-1amET beat FOX News and CNN, averaging 1.3 million total viewers (vs. FOX News’ 1.1 million and CNN’s 726,000). In A25-54, the special “Hardball” delivered 349,000 (vs. FOX News’ 289,000 and CNN’s 318,000).

“Morning Joe,” which kicked off the special coverage from 6-9am ET, beat CNN in total viewers and A25-54. “Morning Joe” averaged 1.2 million total viewers (vs. CNN’s 602,000) and 268,000 viewers A25-54 (vs. CNN’s 216,000).

For more information contact:

Lorie Acio

o: 212-664-6733

e: Lorie.Acio@nbcuni.com

Errol Cockfield

o: (212) 664-3534

e: Errol.Cockfield@nbcuni.com

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