Predators-Penguins Game 4 Posts Total Audience Delivery (TV + Digital) of 5.737 Million Viewers, Surpassing All Games from 2016 Stanley Cup Final
Nashville’s 28.0 Local Rating Is BEST EVER For Market on Networks of NBC; Pittsburgh Posts 30.9 Local Rating to Lead All U.S. Markets
2017 Stanley Cup Final Averaging TAD of 4.231 Million Viewers, Up 24% vs. 2016
Streaming for Game 4 Totaled 16.2 Million Live Minutes, Up 66% vs. Last Year’s Game 4
STAMFORD, Conn. – June 6, 2017 – Last night’s Game 4 of the 2017 Stanley Cup Final on NBC, in which the Nashville Predators defeated the Pittsburgh Penguins, 4-1, at Bridgestone Arena in Nashville, Tenn., was the second-most watched Stanley Cup Final Game 4 on record, according to Fast National Data from The Nielsen Company.
Penguins-Predators Game 4 on NBC (8:09-11:09 p.m. ET) averaged a Total Audience Delivery of 5.737 million viewers, up 34% vs. last year’s Game 4 between the Penguins and San Jose Sharks (4.291 million), surpassing every game of last year’s Stanley Cup Final, including the Cup-clinching Game 6 on NBC.
Despite neither Nashville (#29) nor Pittsburgh (#23) being a Top 20 TV market, the contest was the second-most watched Game 4 on record (since 1994), behind only Boston-Chicago on NBC in 2013 (6.459 million), which are the #9 and #3 TV markets, respectively. Through four games, the 2017 Stanley Cup Final is averaging a TAD of 4.231 million viewers, up 24% vs. 2016 (3.414 million).
Game 4 peaked with more than 6.3 million TV-only viewers during the 10:45-11 p.m. ET quarter-hour. The full contest averaged 5.654 million TV-only viewers and posted a 3.24 household rating, up 34% and 29%, respectively, vs. Game 4 a year ago (2.52 HH rating; 4.234 million viewers).
Locally, Nashville posted a 28.0 rating, an all-time record for the market for an NHL game on the networks of NBC, surpassing its Game 1 rating (22.5). Pittsburgh delivered a 30.9 local rating to lead all local U.S. markets. NBC was the No. 1 network overall in both markets during the game.
Digitally, Game 4 delivered the fourth-most live minutes ever for an NHL game with 16.7 million, up 66% vs. Game 4 last year (9.8 million). Penguins-Predators also totaled 217,000 unique devices and an Average Minute Audience of 83,000 viewers, both up 44%, respectively, vs. Penguins-Sharks in 2016 (151,000 devices and 57,000 AMA).
Through 82 games, the 2017 Stanley Cup Playoffs have delivered 1.9 million unique devices and 496.6 million live minutes, up 22% and 30%, respectively vs. 2016. With Thursday night’s Game 5, streaming for the 2017 Stanley Cup Playoffs is expected to deliver 2 million unique devices and exceed a half-billion live minutes, both records.
Following are Top 10 markets from last night’s Game 4 on NBC:
|5. Minneapolis-St. Paul||7.9|
|10. West Palm Beach||5.0|
NBC Sports’ coverage of the 2017 Stanley Cup Final continues Thursday night, June 8, with Game 5 at 8 p.m. ET on NBC from PPG Paints Arena in Pittsburgh, Pa. Following is the full telecast schedule for the remainder of the 2017 Stanley Cup Final on NBC. Pre-game coverage will begin each night with NHL Live at 6 p.m. ET on NBCSN.
|Thur., June 8||Game 5 – Nashville at Pittsburgh||NBC||8 p.m.|
|Sun., June 11||Game 6 – Pittsburgh at Nashville||NBC||8 p.m.|
|Wed., June 14||Game 7 – Nashville at Pittsburgh *||NBC||8 p.m.|
--NBC SPORTS GROUP--