Four NBC SNF games Have Topped 20 Million Viewers This Season – Doubling the Combined Total of All Other Primetime Shows This Fall
Total Audience Delivery (TAD) for Eagles-Cowboys – Averages 21.2 Million Viewers across NBC TV Broadcast, NBC Sports Digital & NFL Mobile from Verizon
STAMFORD, Conn. – November 21, 2017 – The Philadelphia Eagles’ runaway 37-9 victory over the Dallas Cowboys on NBC Sunday Night Football last weekend averaged a Total Audience Delivery (TAD) of 21.2 million viewers across NBC and NBC Sports Digital platforms – ranking as the most-watched NFL primetime game since Week 1 (Giants-Cowboys, 24.7 million on NBC), according to National data released today by The Nielsen Company, and digital data from Adobe Analytics. In addition:
- Total Audience Delivery for Eagles-Cowboys topped by 12% last year’s Week 11 SNF matchup (18.9 million viewers for Packers-Redskins).
- The TAD of 21.2 million viewers for Philadelphia-Dallas is the largest audience for the 22 blowouts of 28-or-more points in the history of NBC’s SNF package (since ’06).
- Eagles-Cowboys averaged 21.1 million TV viewers on NBC, marking the fourth NBC Sunday Night Football game this season to top 20 million viewers – doubling the combined total of all other primetime TV shows this fall (Games 6 and 7 of the World Series).
The Average Minute Audience (AMA) for Sunday’s live stream via the NBC Sports app, NBCSports.com, NBC.com ‘TV Everywhere,’ and NFL Mobile from Verizon was 189,000 viewers.
Fans consumed 40.3 million live streaming minutes of SNF across 766,000 unique devices, up 40% and 38%, respectively, from last year. The game’s Average Minute Audience of 189,000 is up 33% from last year (142,000).
NBC viewership for Eagles-Cowboys (not including digital) peaked at 22.8 million from 9:45-10 p.m. ET. Sunday’s game (8:31-11:17 p.m. ET) registered a national TV household rating of 11.9/21 – up 10% from last year.
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