Los Angeles, CA, March 8, 2019 – As E! transforms into “SHE!” across all platforms in celebration of International Women’s Day today, this past Sunday’s season two premiere of “Very Cavallari” garnered 748,000 total viewers, 560,000 P18-49, and 176,000 W18-34 up 35 percent, 47 percent, and 17 percent respectively, from the prior season premiere (7/8/18), according to Nielsen. This marks highest-rated season premiere of the series among all key demos. Additionally, the “Very Cavallari” season two premiere delivered 47,000 social interactions, up 21 percent from the season one finale (8/26/18).
The “SHE!” initiative, which spans across the network’s on-air, digital and social franchises, salutes boss women everywhere and features empowering messages from the women of E! . The week-long programming event culminates today as the E! logo transforms into “SHE!” for 24 hours and includes a special programming lineup of its own leading women with episodes of “Keeping Up with the Kardashians,” “Very Cavallari,” “Busy Tonight,” “Daily Pop,” “SHE! News,” as well as the fan favorite female led comedy movie “Bridesmaids,” and episodes of the iconic series, “Sex and the City.”
Tune in this Sunday at 10p.m. ET/PT on “Very Cavallari,” Kristin balances business and pleasure as she heads out of town to Palm Springs for a UJ campaign shoot. Meanwhile, back in Nashville Brittainy struggles to take control over a massive shipping issue, and Jay has a hard time with Kristin always being out of town. For a sneak peek, go to: https://www.youtube.com/watch?v=dlXQYu8jK5M&feature=youtu.be
Source: Linear: Nielsen, Live + 3, premieres only, S1 (7/8/18-8/26/18), S2 premiere (3/3/19); Social: Nielsen Social Content Rating; Nielsen Social Content Ratings, 3/3/2019 vs. 8/26/2018, total interactions, linear window
“Very Cavallari” is produced by Critical Content with Jenny Daly, Rob Lobl, Kristin Cavallari, Robert Sizemore, and Ben DeNoble serving as Executive Producers.
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S and 161 countries globally. “E! News” airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across EOnline.com and all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," “Total Bellas,” "Botched," "Hollywood Medium with Tyler Henry,” “Very Cavallari” and its newest late night topical series “Busy Tonight.” The brand’s robust digital programming slate includes “E! News’ The Rundown” “Face Forward” and “What The Fashion" on Snapchat. E!’s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights and E! is now home to “The E! People’s Choice Awards,” the only award show for the people, by the people. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
About Critical Content
Critical Content is a leading global independent content studio. Launched in October of 2015, the company focuses on unscripted and scripted programming for broadcast, cable and digital platforms. Critical Content currently has more than 50 projects in production for more than 30 different networks. Recent series include “Catfish” (MTV), “Very Cavallari” (E!), “StayHere” (Netflix), “Get a Room with Carson & Thom” and “Backyard Envy” (Bravo), “Ozzy and Jack’s World Detour” (A&E), “Who Shot Biggie & Tupac?” (FOX), “Caribbean Pirate Treasure” (Travel Channel), “The Case Of: JonBenét Ramsey” (CBS, Netflix), “The Great Food Truck Race” (Food Network), “Disney’s Fairytale Weddings” (Freeform), “Racing Wives” (CMT), HOME FREE (FOX), “StartUp” (Crackle, Amazon), “Limitless” (CBS), “Pretty.Strong.” (Oxygen), and “Young and Hungry” (Freeform).
E! PR Media Contacts: