E! RETURNS AS EXCLUSIVE MULTI-PLATFORM MEDIA PARTNER OF NEW YORK FASHION WEEK: THE SHOWS

 

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E! RETURNS AS EXCLUSIVE MULTI-PLATFORM MEDIA PARTNER OF NEW YORK FASHION WEEK: THE SHOWS

Press Release

February 10, 2017

E!, ELLE & IMG CELEBRATE THE KICK-OFF OF NYFW: THE SHOWS

“FASHION POLICE: NEW YORK FASHION WEEK” AIRS FRIDAY, FEBRUARY 17TH AT 8:00P ET/PT WITH SPECIAL GUESTS DESIGNER REBECCA MINKOFF AND MODEL JASMINE TOOKES

E! NEWS OFFERS EXCLUSIVE FASHION AND CELEBRITY CONTENT FEATURING OLIVIA PALERMO, CARRIE UNDERWOOD, CHARLOTTE MCKINNEY, AND MORE ON-AIR, ONLINE AND ACROSS SOCIAL

NEW YORK (February 10, 2017) — Only E! puts fans at the intersection of pop culture and fashion as the returning, official multi-platform media partner of NYFW:  The Shows with extensive coverage including back-stage access to the biggest runways, hottest parties, wildest red carpets and most sought-after collections across platforms (on-air, online and across mobile and social).

This year, E! is once again stationed in the heart of all the action including the E! Digital Studio broadcasting from Skylight Clarkson Sq. bringing viewers an exclusive and unparalleled look at one of the year’s biggest events.  E!’s on-air segments feature nightly coverage on “E! News,” a NYFW-themed episode of “Fashion Police,” fashion flashes airing in primetime with breaking NYFW news updates and short form content including hair styling tutorials from partner TRESemmé’s on-site hair salon.  And with the digital and social influence of E! News, E!’s digital and social coverage brings fans extensive video, digital look books and round-the-clock editorial on the hottest celebrity-inspired style and beauty at eonline.com as well as daily social feeds from on-site at Skylight Clarkson Sq. and so much more. Tune-in on-air, online and across social as E! gives fans around the globe their front row ticket to all things NY Fashion Week.

NYFW: The Shows Official Launch Party

Direct from NYFW: The Shows, E!, ELLE and IMG officially kicked-off the most fashionable week of the year with an exclusive celebration hosted by the brands, alongside celebs, designers and VIP guests.  The celebratory soiree took place on Wednesday, February 8th and footage from the night will be exclusively featured on “Fashion Police” on Friday, February 17th at 8p ET/PT and on “E! News” throughout Fashion Week weeknights at 7p and 11p ET/PT.  View and download highlights from the festivities now via the Getty photo gallery available HERE.

E! Digital Studio at Skylight Clarkson Sq.

E! is bringing all of Fashion Week to the fans with headquarters front and center inside the home of NYFW: The Shows at Skylight Clarkson Sq. Throughout Fashion Week E! will broadcast across platforms from an Andy Warhol inspired space, complete with original works of art by Warhol, the pop culture icon, in partnership with IMG and Christie’s – and with partner TRESemmé, a living art wall installation where guests can share their fashion week experience. 

“Fashion Police: New York Fashion Week”

Airs Friday, February 17th @ 8:00pm ET/PT

E!’s “Fashion Police” will report for duty to break down all of the buzziest runway looks and celebrity street style.  Join Melissa Rivers, Giuliana Rancic, Brad Goreski, Nene Leakes and Margaret Cho, along with special guests designer Rebecca Minkoff and model Jasmine Tookes, as they hilariously recap and review the eye-catching fashion from the biggest runways to the star-studded after parties at one of the hottest pop culture events of the year when “Fashion Police: New York Fashion Week” premieres Friday, February 17th at 8:00pm ET/PT.  Fans can weigh in on Twitter, Instagram and Facebook using the hashtag #FashionPolice. 

“E! News”

Across Digital, Social and On-Air Weeknights at 7:00pm and 11:00pm ET/PT

E! News’ signature multiplatform coverage captures all the front row VIPs and runway magic, offering coveted access into the star studded shows and stylish red carpet parties, bringing fans the celebrity fashion and beauty secrets they need to know about – directly from Fashion Week!  Plus E! News is taking viewers inside NYFW with celebs, bloggers and designers, revealing all the fashion and beauty secrets pop culturistas need to know about and how to can incorporate the looks into your own street style. 

Each night on-air “E! News” celebrity insiders and fashion experts Zuri Hall and Zanna Roberts Rassi are bringing viewers all the details of the day from the E! Digital Studio.  E!’s coverage includes breakout style segments and highlights of the most newsworthy show moments and attendees at the top runway shows and events.  Plus “E! News” has exclusive interviews with some of the hottest models and entertainers on the scene including Carrie Underwood, who will give E! the exclusive reveal of her Calia spring collection and offer fans an online photo diary of her experience at NYFW only on eonline.com, Charlotte McKinney for GUESS talking spring must haves for less, Jessie James Decker walking in her first NYFW show for Red Dress Collection, and exclusive style tips from Olivia Palermo for the Banana Republic Spring Collection.  “E! News” is getting you into the biggest celebrity parties and revealing exclusive sneak peeks from the designers themselves from some of the most anticipated lines including Marchesa, La Perla, J. Crew, and more, as well as full coverage of Gigi Hadid for Tommy Hilfiger including the runway, backstage, and of course, all the famous front row faces.  Plus, “E! News” has exclusive video access inside E!, ELLE, and IMG’s official NYFW kick-off bash. 

E!’s digital properties are bringing this star-studded week to the fans like never before with unprecedented video content on Facebook Live, Snapchat and Instagram.  The dynamic behind-the-scenes content from in and around NYFW: The Shows includes nonstop coverage of the latest celebrity news and street styles, the runways, and the parties.  The network’s social media platforms features up-to-the minute news alerts including a daily broadcast on Facebook Live from the E! Digital Studio.  E! News is also offering widespread coverage of the top celebrity trends in and around the venue, scoop surrounding the biggest events and high profile attendees, and exclusive celebrity interviews.  Additionally, coverage includes video pieces from E! Style Collective contributors to help fans recreate the trending looks from New York Fashion Week with the ultimate how-to-guides for makeup, hair, and styling, and provide insight into what’s next on the scene. Take part in all of the action at www.eonline.com, on the E! News mobile app, @enews across social platforms (Facebook, Twitter, Instagram), as well as @stylecollective and @E_News on Snapchat.

Fashion Flashes

E!’s Fashion Flashes and short form content feature lifestyle insiders and E! Style Collective contributors, delivering breaking news and information from this once exclusive event directly to viewers.  Coverage runs on-air in primetime and online and includes video pieces to help fans recreate and share the trending looks from New York Fashion Week including style know-how tips to rock the newest styles in your every day.

 

*Warhol artwork in Christie’s online auction are available at christies.com/Warhol.

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