MARCH 28, 2017 – “Meet the Press with Chuck Todd (MTP) was the #1 most-watched Sunday show for the first quarter of 2017, winning across the board for the first time in more than four years (since 3Q’2012), according to Nielsen data.
Averaging 4.043 million total viewers, MTP was the only Sunday show to surpass the four million mark, leading CBS’ “Face the Nation” by six percent (+231,000) and ABC’s “This Week” by +565,000 (+16 percent).
1.214 million viewers in the key demo most valued by news advertisers tuned into MTP on average this past quarter. The broadcast again outperformed the competition, delivering +30 percent (+282,000) more than CBS and +25 percent (+246,000) more than ABC. MTP was the only Sunday show to average more than one million A25-54 viewers, winning its fifth straight quarter in the key demo.
MTP delivered its biggest quarter audiences in eight years (since 1Q’2009). Assessed against its competition, MTP grew the most across the board compared to last quarter (4Q’2016), gaining nine percent in total viewers and eight percent in the key demo. Compared to the same quarter last year (1Q’2016), MTP was the only Sunday show to grow across the board, increasing five percent in total viewers and six percent in the key demo.
March marked the third consecutive month that MTP was the #1 most-watched Sunday show across the board. The network broadcast has been #1 in total viewers for three straight months and #1 in the key demo for 14 straight months (since February 2016).
In March, MTP averaged 3.868 million total viewers, leading CBS by ten percent (+343,000) and ABC by +20 percent (+636,000). MTP was the only Sunday show to deliver more than one million key demo viewers in March with +34 percent (+298,000) more viewers than CBS and +35 percent (+222,000) more viewers than ABC.
Sunday, March 26, 2017
This past Sunday’s broadcast featured exclusive interviews with CBO Director Mick Mulvaney, Sen. Mark Warner (D-Va.), Gov. Jerry Brown (D-Calif.), Sen. Mike Lee (R-Utah) and Rep. Charlie Dent (R-Pa.).
3.911 million total viewers tuned into MTP this past Sunday, six percent (+224,000) more than CBS and +15 percent (+501,000) more than ABC. Week over week, MTP grew eight percent in viewers.
Delivering 1.208 million A25-54 viewers, MTP topped CBS by +32 percent (+292,000) and ABC by +19 percent (+190,000).
MTP is now the most-watched Sunday show in the D.C. market for two full years (since March 22, 2015).
An additional 1.950 million total viewers and 410,000 A25-54 viewers watched MTP this past Sunday through rebroadcasts on MSNBC.
Q1’2017 – SUNDAY SHOW AVERAGES
|Show Name||Net||Total Viewers||A25-54 Demo||Total Duration (minutes)||Duration (minutes)||Telecasts|
|MEET THE PRESS||NBC||4043||1214||574||47.83||12|
|FACE THE NATIONHALF-HOUR||CBS||3812||931||360||30||12|
|FOX NEWS SUNDAY||FOX||1667||514||720||60||12|
MARCH 2017 – SUNDAY SHOW AVERAGES
|Show Name||Net||Total Viewers||A25-54
|MEET THE PRESS||NBC||3868||1174|
|FACE THE NATION HALF-HOUR||CBS||3525||876|
|FOX NEWS SUNDAY||FOX||1549||495|
MARCH 26, 2017 – SUNDAY SHOW AVERAGES
|Show Name||Net||Duration (minutes)||Total Viewers||A25-54
|MEET THE PRESS||NBC||47||3911||1208|
|FACE THE NATION HALF-HOUR||CBS||30||3687||916|
|FACE THE NATION HOUR||CBS||60||3001||743|
|FOX NEWS SUNDAY||FOX||60||1483||487|
MARCH 26, 2017 – SUNDAY SHOW AVERAGES IN WASHINGTON, D.C.
|Households||Total Viewers||Adults 25-54|
|Stn||Program||Rtg||Shr||TV(000)||MTP ADV||TV(000)||MTP ADV|
|WRC||MEET THE PRESS||5.17||14||136||---||55||---|
|WUSA||FACE THE NATION HOUR||2.02||6||65||109%||17||224%|
|WJLA||THIS WEEK ABC||1.85||5||66||106%||27||104%|
|WTTG||FOX NEWS SUNDAY||2.11||6||58||134%||25||120%|
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