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Press Release

March 08, 2016


NEW YORK – March 8, 2016 – NBCUniversal and Comcast today announced the results of their fifth hackathon—themed “New Forms of Storytelling Inspired by Emerging Technology”—which took place in Silicon Valley on March 5-6. “FitCraft,” the Grand Prize winner, leverages the power of movie storytelling to enhance viewers’ fitness experiences, enabling users to feel the real intensity of the characters and film narratives. Nearly 200 developers participated, forming a total of 41 teams, to compete for the $10,000 in cash and prizes, as well as the opportunity to pitch their ideas to NBCUniversal Media Labs.

“With 49 prototypes developed and built over the course of the 24-hour event, we are incredibly proud of the winners and participants for joining us in our fifth event and helping to enhance the future of storytelling through emerging technologies,” said Sanjay Macwan, Senior Vice President & CTO of NBCUniversal Media Labs.

The fifth Comcast NBCUniversal Hackathon winners include:

  • Grand Prize – Universal Pictures Challenge Winner: “FitCraft”
    FitCraft leverages the power of movie storytelling to enhance your fitness experience. M Asynaps, Jingsha Luo, Susan Zell and Meng Zhou developed the winning concept.
  • Content Finds Consumer Challenge Winner: “Flixer”
    A matchmaker between you and your content! Flixer ingests TV and Movie descriptions and creates personality profiles for them. User’s personalities are analyzed through Watson Engine and a custom algorithm matches you to the best content by showing your compatibility percentage.
  • Connected Car Challenge Winner: “MobileMinded“
    The NBCUniversal Commute app gives our audience access to our content on an entirely new platform: the connected car. Drivers are able to learn about the latest NBCUniversal show and movie releases through voice commands.

The fifth Comcast NBCUniversal Hackathon judging panel included:

  • Robin Ardeshir, Managing Director, Media & Mobile, Plug and Play Ventures
  • Peter E. Blacker, EVP, Digital Media and Emerging Businesses, NBCUniversal Telemundo Enterprises
  • Matt Carbonara, Principal, Comcast Ventures
  • Don Fendrick, VP, CTO, Nokia AT&T Account Team
  • Sanjay Macwan, SVP and CTO, NBCUniversal Media Labs
  • Yasmin Moorman, VP, Business Development, NBCUniversal Digital Distribution
  • Mary C. Wellons, San Francisco Bureau Chief, CNBC
  • Pearl Wible, Director, Digital Content and Strategy, Legendary Entertainment

This fifth Comcast NBCUniversal Hackathon comes on the heels of the media and technology company’s competitions in London, Orlando, New York and Los Angeles. The successful events resulted in the hiring of developers and product concept incubations in the NBCUniversal Media Labs division. Media Labs, an organization within NBCUniversal is dedicated to working with academic research groups, start-up companies, and the global venture capital community to accelerate technology innovations and to help develop new business models for the company’s content delivery businesses. Media Labs is staffed with top technology professionals from the worlds of application strategy, mobile development, virtualization, video, and consumer-experience technologies.

*Editor’s note: Hackathon photos available upon request.


About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com.

About Comcast Corporation:
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.

Media Contact:

Ally Federbush