‘TODAY’ WINS AGAIN

 

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‘TODAY’ WINS AGAIN

Press Release

August 07, 2018

‘TODAY’ Is #1 in Key A25-54 Demo for 136 Straight Weeks

‘TODAY’ Narrows Total Viewer Gap Vs. GMA Year-Over-Year And Continues Season-to-Date Demo Winning Streak

NEW YORK – August 7, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” across the key A25-54 and A18-49 demos. For 136 straight weeks, TODAY has won A25-54, delivering its best streak in over six years. Additionally, the morning show has led the A18-49 demo for 155 out of the last 156 weeks. TODAY has also narrowed the total viewer gap with GMA year-over-year.

Season-to-date, TODAY continues its reign at number one in the key A25-54 and A18-49 demos and year-over-year has improved in total viewers by 63% vs. GMA.

TODAY HIGHLIGHTS:

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 2.61 12 3,543 0.63 810 0.98 1,177
CBS THIS MORNING 2.16 10 2,923 0.42 535 0.59 713
GOOD MORNING AMERICA 2.75 13 3,765 0.57 738 0.89 1,078

TODAY averaged 1.177 million A25-54 viewers, leading GMA by +99,000 (+9%) and CBS This Morning by +464,000 (+65%)

  • TODAY has now ranked #1 among A25-54 viewers for 136 consecutive weeks (best streak in six years) and 152 of the last 153 weeks
  • TODAY delivered a 0.98 A25-54 rating, +0.09 points ahead of GMA and +0.39 points more than CBS
  • TODAY posted its best A25-54 viewership and lead over GMA in three weeks
  • TODAY’s A25-54 lead over GMA nearly doubled week-over-week and also improved by 34% compared to the same week last season

TODAY averaged 810,000 A18-49 viewers, +72,000 (+10%) ahead of GMA and +275,000 (+51%) higher than CBS

  • TODAY has been #1 among A18-49 viewers in 155 of the last 156 weeks
  • TODAY delivered a 0.63 A18-49 rating, +0.06 points more than GMA and +0.21 points better than CBS
  • TODAY’s A18-49 advantage over GMA improved by 41% week-over-week

TODAY averaged 3.543 million total viewers, leading CBS This Morning by +620,000 (+21%)

  • Compared to the same week last season, TODAY’s total viewer gap over GMA narrowed by 10% while its advantage over CBS increased by 18%

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +146,000 (+11%) and CBS by +555,000 (+62%)

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +139,000 (+15%) and CBS by +412,000 (+63%)

TODAY leads CBS by +737,000, 14% higher than last season

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