‘TODAY’ IS #1 MORNING SHOW ACROSS THE BOARD SEASON-TO-DATE

 

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‘TODAY’ IS #1 MORNING SHOW ACROSS THE BOARD SEASON-TO-DATE

Press Release

March 06, 2018

NEW YORK – March 6, 2018 – NBC News’ TODAY is currently #1 in total viewers, A25-54 and A18-49 for the 2017-2018 season to date. TODAY also topped the competition in the key A25-54 demo once again for 114 straight weeks, marking its best streak in nearly six years, and won the A18-49 demo for a consecutive 130 weeks. Additionally, Year-over-year, TODAY retained the most audience in both total viewers and the key A25-54 demo, while ABC’s GMA posted double digit declines in both total viewers and A25-54.

TODAY HIGHLIGHTS:

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 3.08 12 4,237 0.83 1,067 1.25 1,503
CBS THIS MORNING 2.46 10 3,415 0.51 655 0.75 910
GOOD MORNING AMERICA 3.12 13 4,265 0.74 948 1.10 1,333

TODAY averaged 1.503 million A25-54 viewers, leading GMA by +170,000 (+13%) and CBS This Morning by +593,000 (+65%)

  • TODAY has now ranked #1 among A25-54 viewers for 114 consecutive weeks (best streak in nearly 6 years) and 130 of the last 131 weeks
  • Compared to the same week last season, TODAY increased its advantage over the competition: 73% higher vs. GMA and 4% higher vs. CBS
  • TODAY delivered a 1.25 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS
  • GMA -14% vs. prior year in A25-54

TODAY averaged 1.067 million A18-49 viewers, +119,000 (+13%) more than GMA and +412,000 (+63%) higher than CBS

  • Among A18-49 viewers, TODAY has now posted 134 consecutive weekly wins and has finished #1 in 140 of the last 142 weeks and 151 of the last 155 weeks
  • Versus the same week last season, TODAY’s A18-49 lead over GMA improved by 24%
  • TODAY has now ranked #1 among A18-49 viewers for 97 consecutive daily broadcasts
  • TODAY’s 0.83 A18-49 rating led GMA by +0.09 points and CBS by +0.32 points

TODAY averaged 4.237 million total viewers, leading CBS This Morning by +822,000 (+24%)

  • Versus the same week last year, TODAY reduced GMA’s lead by 94% (-28,000 vs. -486,000 last year) and increased its advantage over CBS by 22% (+822,000 vs. +676,000 last year)

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +192,000 and CBS by +610,000

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +208,000 and CBS by +472,000
  • TODAY’s A18-49 lead over GMA is up 2% vs. last season (+208,000 current vs. 204,000 last season)

TODAY ranks #1 among total viewers

  • Leads GMA by +47,000; best STD P2+ margin vs. GMA since 2011-12.
  • Leads CBS by +774,000

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