‘THIS IS US’ TIES AS THE WEEK’S #1 ENTERTAINMENT SHOW IN 18-49, 2 ‘VOICE’ TELECASTS & ‘WILL & GRACE’ JOIN IT IN THE TOP 5

 

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‘THIS IS US’ TIES AS THE WEEK’S #1 ENTERTAINMENT SHOW IN 18-49, 2 ‘VOICE’ TELECASTS & ‘WILL & GRACE’ JOIN IT IN THE TOP 5

Press Release

October 31, 2017

For the Week of Oct. 23-29, NBC Finishes #1 in 18-49 in Non-Sports / Entertainment Programs for the Fifth Time Out of Five Weeks Season to Date

Counting All Big 4 Primetime Programs, “Sunday Night Football” Ranks #2 for the Week in 18-49 Ahead of 4 of 5 World Series Telecasts

Season to Date, NBC Is Winning in 18-49 by a +21% Margin

NBC Takes Monday Among the Big 4 in 18-49, It’s the Most-Watched "Brave" Since Premiere Week, "Voice" Leads the Big 4 from 8-10 by +38% Vs. CBS Comedies, +69% Vs. "Dancing With the Stars"

NBC Is Tuesday’s Dominant Non-Sports Net in 18-49, With the #1-2 Entertainment Shows of the Night, “This Is Us” & “The Voice”; “Menendez” Grows in Total Viewers Despite World Series Competition

L+3: “This Is Us” Generates the Biggest L+3 Lifts of the Night in 18-49 and Total Viewers

Wednesday’s “SVU” & “Chicago P.D.” Retain 100% Week to Week & Grow in Total Viewers Versus World Series Competition

“Will & Grace” Ties As Thursday’s #1 Non-Sports Show; “Great News” Matches Its Best-Ever Non-Premiere Rating; “Chicago Fire” Increases Its Audience for a Third Week in a Row; Most-Watched “Superstore” in More Than a Year

L+3: “Chicago Fire” Delivers Thursday’s Biggest L+3 Lift in Total Viewers

UNIVERSAL CITY, Calif. — Oct. 31, 2017 — NBC has finished #2 for the primetime ratings week of Oct. 23-29 among adults 18-49, behind only World Series-boosted Fox, while in averages that count only non-sports / entertainment programs, NBC ranks #1 for the week, leading for the fifth time in the five weeks of the season to date.

Excluding sports programs, Tuesday’s “This Is Us” tied as the week’s #1 primetime telecast on ABC, CBS, NBC or Fox in 18-49 with CBS’ “The Big Bang Theory,” while Monday’s “The Voice” ranked #3, Tuesday’s “Voice” was #4 and Thursday’s “Will & Grace” tied for #5, according to “live plus same day” ratings from Nielsen Media Research.

After three days of time-shifted viewing, “This Is Us” broke the tie for #1 and moved ahead of CBS’ “The Big Bang Theory” as the #1 entertainment program of the week in 18-49, with a 4.36 rating in “live plus three day” Nielsens versus a 4.08 for “Big Bang.”

Counting sports telecasts, NBC’s Steelers-Lions “Sunday Night Football” ranked #2 among all Big 4 primetime programs for the week in “live plus same day” results, ahead of four of Fox’s five World Series telecasts.

NBC finished #2 among the Big 4 networks for the week in every key demographic, behind only World Series-boosted Fox. Counting only entertainment / non-sports programming, NBC won the week among those nets in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos.

Season to date, NBC is running #1 among ABC, CBS, NBC and Fox in adults 18-49 by a +21% margin (with an average 2.3 rating vs. a 1.9 each for CBS and Fox), and also ranks #1 or tied for #1 in adults 25-54, adults 18-34 and all key adult-female demos.

Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 25-54, adults 18-34 and all key adult-female demos.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise indicated. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 5 Averages

Adult 18-49 Rating, “live plus same day,” Oct. 23-29

Fox…3.4

NBC…1.7

CBS…1.3

ABC…1.0

CW…0.5

Total Viewers

Fox…13.2 million

CBS…7.8 million

NBC…6.9 million

ABC…4.5 million

CW…1.3 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

NBC…2.3

Fox…1.9

CBS…1.9

ABC…1.5

CW…0.5

Total Viewers

CBS…10.0 million

NBC…8.5 million

Fox…6.4 million

ABC…6.3 million

CW…1.4 million

NBC highlights for the week of Oct. 23-29:

Monday

NBC won Monday night among the Big 4 networks in adults 18-49 and every other key demographic (including a tie in men 25-54).

“The Voice” (2.2/8 in 18-49, 10.1 million viewers overall from 8-10:01 p.m. ET) ranked #1 in the two-hour time period among the Big 4 networks in every key measure (including a tie in men 25-54), beating CBS’ two-hour comedy block head to head by +38% in adults 18-49 (2.2 vs. 1.6) and ABC’s “Dancing With the Stars” by +69% (2.2 vs. 1.3).

“Live Plus Three Day” Ratings: “Voice” increased by +20% in 18-49 (from a 2.18 rating to a 2.61) and +1.6 million viewers overall (10.1 million to 11.7 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: Monday’s “The Voice” is growing by +28% in 18-49 rating going from L+SD to L+7 (from a 2.52 to a 3.26) and more than +2.4 million viewers overall (10.8 million to 13.3 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 3.69.

Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (“most current,” including L+3).

“The Brave” (1.0/4 in 18-49, 5.2 million viewers overall from 10:01-11 p.m. ET) maintained 100% week to week in 18-49 (1.0 vs. 1.0) and grew +4% in total viewers (5.2 million vs. 5.0 million) to deliver the show’s most-watched telecast since its Sept. 25 premiere (6.0 million). L+3: “The Brave” grew by +42% in 18-49 (1.00 to 1.42) and +2.1 million viewers overall (5.2 million to 7.3 million) going from L+SD to L+3. L+7: “The Brave” has increased by +62% in 18-49 rating going from L+SD to L+7 (from a 1.18 to a 1.91) and +3.4 million viewers overall (5.4 million to 8.8 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.11.

Tuesday

NBC ranked as the #1 non-sports network of the night among the Big 4 in adults 18-49 and every other key demo (including a tie in men 25-54).

“The Voice” (1.9/7 in 18-49, 9.7 million viewers overall from 8-9 p.m. ET) finished as the #2 entertainment show of the night in 18-49, behind only “This Is Us,” ranking #1 in the slot among Big 4 non-sports programs in adults 18-49 by a +36% margins over “NCIS” (1.9 vs. 1.4). L+3: “Voice” grew by +17% in 18-49 (1.95 to 2.28) and +1.3 million viewers overall (9.7 million to 11.0 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has increased by +26% in 18-49 rating going from L+SD to L+7 (from a 2.46 to a 3.11) and more than +2.2 million viewers overall (10.8 million to 13.1 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 3.54. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

“This Is Us” (2.8/10 in 18-49, 10.6 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 entertainment show of the night in adults 18-49 and won the hour among non-sports programs by a +133% margin in 18-49 (2.8 vs. 1.2 for CBS’ “Bull”). On a night of high-rated competition from Game 1 of the World Series, “Us” rated within 0.1 of the prior week in 18-49 (2.8 vs. 2.9) and retained 99.5% in total viewers (10.6 million vs. 10.7 million. Versus the same night last year, also against Game 1 of the World Series, “Us was up +17% in 18-49 (2.8 vs. 2.4 on Oct. 25, 2016) and up +1.9 million persons or +22% in total viewers (10.6 million vs. 8.7 million). L+3: “This Is Us” grew by +57% in 18-49 (2.77 to 4.36) and +4.4 million viewers overall (10.6 million to 15.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: “This Is Us” is growing by +72% in 18-49 rating (from a 3.29 to a 5.66) and +6.4 million viewers overall (11.7 million to 18.1 million) going from L+SD to L+7. When projected non-linear viewing is included, the L+7 18-49 rating increases to a 7.13. Upscale: “Us” is generating a strong upscale audience, indexing at a 145 among adults 18-49 living in homes with $100K+ incomes.

“Law & Order True Crime: The Menendez Murders” (1.0/4 in 18-49, 4.6 million viewers overall from 10:01-11 p.m. ET) retained 100% week to week in 18-49 (1.0 vs. 1.0) and grew +6% in total viewers (4.608 million vs. 4.360 million), despite competition this week from the World Series. “Menendez” ranked #1 non-sports in the slot among the ABC, CBS and NBC dramas in adults 18-34 (tie) and women 18-34. L+3: “Menendez” grew +35% in 18-49 (1.03 to 1.39) and +1.5 million viewers overall (4.6 million to 6.1 million) going from L+SD to L+3 Nielsens. L+7: “Law & Order True Crime” is increasing by +62% in 18-49 rating this season going from L+SD to L+7 (from a 1.28 to a 2.07) and +2.4 million viewers overall (5.2 million to 7.6 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.30. Upscale: “Law & Order True Crime” is generating a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.

Wednesday

“The Blacklist” (0.8/3 in 18-49, 5.2 million viewers overall from 8-9 p.m. ET) equaled what the show was averaging at the end of last season on Thursday nights at 10 p.m. during the May sweep (0.8 vs. 0.8) and was up +8% in total viewers (5.231 million vs. 4.860 million). L+3: “Blacklist” increased by +51% in 18-49 (0.85 to 1.28) and +2.2 million viewers overall (5.2 million to 7.4 million) going from L+SD to L+3 Nielsens. L+7: “Blacklist” is growing by +73% in 18-49 rating this season going from L+SD to L+7 (1.03 to a 1.78) and +3.2 million viewers overall (6.0 million to 9.2 million). Upscale: “Blacklist” is delivering a strong upscale audience, indexing at a 127 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

“Law & Order: Special Victims Unit” (1.2/4 in 18-49, 5.8 million viewers overall from 9-10 p.m. ET) maintained 100% week to week in 18-49 (1.2 vs. 1.2) and grew +4% in total viewers (5.8 million vs. 5.6 million) despite World Series competition, to finish within 0.3 of a rating point of the slot lead among Big 4 non-sports programs in adults 18-49 (1.2 vs. 1.5 for ABC’s comedies) and top CBS’ rival drama “SEAL Team” head to head by its biggest margin to date (1.2 vs. 1.0). “SVU” built by +33% on its lead-in in 18-49. L+3: “SVU” grew +58% in 18-49 (1.20 to 1.90) and +2.1 million viewers overall (5.8 million to 7.9 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +71% this season in 18-49 rating going from L+SD to L+7 (from a 1.32 to a 2.26) and +2.9 million viewers overall (5.8 million to 8.7 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 2.73.

“Chicago P.D.” (1.1/4 in 18-49, 6.2 million viewers overall from 10-11 p.m. ET) maintained100% week to week in 18-49 (1.1 vs. 1.1) and grew +6% in total viewers (6.2 million vs. 5.9 million), despite this week’s World Series competition, to hit a three-week high in total viewers with the show’s best average since Oct. 4 (6.192 million). “P.D.” ranked as the #1 non-sports show in the 10 p.m. hour among the ABC-CBS-NBC dramas in adults 18-49 and total viewers and finished #1 or tied for #1 among those shows in all other key categories. L+3: “P.D.” grew by +71% in 18-49 (1.11 to 1.90) and +3.2 million viewers overall (6.2 million to 9.4 million) going from L+SD to L+3 Nielsens. L+7: “Chicago P.D.” is increasing by +86% in 18-49 rating this season going from L+SD to L+7 (from a 1.22 to a 2.27) and more than +4.0 million viewers overall (6.1 million to 10.2 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.56.

Thursday

NBC tied as the night’s #1 non-sports network in 18-49 and was #1 outright excluding sports in total viewers.

“Superstore” (1.2/5 in 18-49, 4.6 million viewers overall from 8-8:30 p.m. ET) grew +9% week to week in 18-49 (1.2 vs. 1.1) and +10% in total viewers (4.6 million vs. 4.2 million), to match the show’s 18-49 high since its Sept. 28 third-season premiere (1.3) and delivers its best total-viewer average in more than a year (since Oct. 6, 2016, 5.0 million). The 1.2 also equals the show’s second-highest regular-slot rating since Oct. 27, 2016 (1.3), trailing over that span only its Sept. 28 season premiere (1.3).L+3: “Superstore” increased by +33% in 18-49 (1.22 to 1.62) and +871,000 viewers overall (4.6 million to 5.5 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +47% in 18-49 rating going from L+SD to L+7 (from a 1.21 to a 1.78) and +1.2 million viewers overall (4.5 million to 5.7 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 2.34. Upscale: “Superstore” is delivering a strong upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes.

“The Good Place” (1.1/4 in 18-49, 4.0 million viewers overall from 8:30-9 p.m. ET) retained 100% week to week in 18-49 (1.1 vs. 1.1) and grew in total viewers (4.0 million vs. 3.9 million). “Good Place” retained 92% of its lead-in in adults 18-49 and 100% in women 18-49 (1.4 vs. 1.4). L+3: “Good Place” grew +46% in 18-49 (1.12 to 1.64) and more than +1.2 million viewers overall (4.0 million to 5.2 million) going from L+SD to L+3 Nielsens. L+7: “Good Place” is increasing by +66% in 18-49 rating going from L+SD to L+7 so far this season (from a 1.29 to a 2.14) and +2.1 million viewers overall (4.7 million to 6.8 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.74. Upscale: “Good Place” is generating a strong upscale audience, indexing at a 131 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

“Will & Grace” (1.8/7 in 18-49, 6.8 million viewers overall from 9-9:31 p.m. ET) tied as #1 entertainment show of the night in 18-49, while equaling the show’s highest 18-49 rating since Oct. 5 (1.9) and delivering its most-watched episode since that same date (7.1 million). Week to week, “Will & Grace” grew +6% in 18-49 (1.8 vs. 1.7) and +1% in total viewers (6.8 million vs. 6.7 million). This week’s “Will & Grace” was up +64% versus both NBC’s 18-49 non-sports average in the timeslot last season (1.8 vs. 1.1) and versus this week’s 18-49 lead-in (1.8 vs. 1.1). L+3: “Will & Grace” increased by +61% in 18-49 (1.82 to 2.93) and more than +2.9 million viewers overall (6.8 million to 9.7 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +78% in 18-49 rating this past season going from L+SD to L+7 (2.25 to a 4.01) and +4.6 million viewers overall (8.0 million to 12.6 million). With the addition of projected non-linear ratings, the L+7 average increases to a 4.68. Upscale: “Will & Grace” is delivering a strong upscale audience, indexing at a 137 among adults 18-49 living in homes with $100K+ incomes.

“Great News” (1.0/4 in 18-49, 3.9 million viewers overall from 9:31-10 p.m. ET) equaled the show’s highest ever non-premiere rating in 18-49, jumping week to week by +25% in 18-49 (1.0 vs. 0.8) and +5% in total viewers (3.9 million vs. 3.7 million). L+3: “Great News” increased by +12% in 18-49 (0.99 to 1.11) and +379,000 viewers overall (3.9 million to 4.2 million) going from L+SD to L+3 ratings. L+7: “Great News” has increased by +18% in 18-49 rating going from L+SD to L+7 (1.11 to a 1.31) and +683,000 viewers overall (4.4 million to 5.1 million). When projected non-linear viewing is included, the L+7 18-49 rating grows to a 1.40. Upscale: “Great News” is generating a strong upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

“Chicago Fire” (1.2/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) equaled the show’s high 18-49 rating since its season premiere (a 1.5 on Sept. 28) and delivered its best total-viewer results since that same night (7.2 million). “Fire” scored as the hour’s top entertainment program in 18-49, total viewers and virtually all other key measures, growing week to week by +9% in 18-49 (1.2 vs. 1.1) and +3% in total viewers (6.5 million vs. 6.3 million). It was the third week in a row “Fire” grew in total viewers. L+3: “Fire” grew by +63% in 18-49 (1.19 to 1.94) and more than +3.1 million viewers overall (6.5 million to 9.7 million) going from L+SD to L+3, for the biggest L+3 lift of the night in total viewers. L+7: “Chicago Fire” is growing by +87% in 18-49 rating (from a 1.25 to a 2.34) and +4.1 million viewers overall (6.5 million to 10.6 million) going from L+SD to L+7. With the addition of projected non-linear ratings, the L+7 figure increases to a 2.66.

Friday

The third season debut of “Blindspot” (0.7/3 in 18-49, 4.1 million viewers overall from 8-9 p.m. ET) ranked #2 among non-sports programs on the Big 4 networks in the timeslot in adults 18-49, and total viewers, while maintaining 100% of NBC’s average in the timeslot last season in 18-49 (0.7 vs. 0.7, L+SD non-sports) and growing by +16% in total viewers (4.1 million vs. 3.6 million). “Blindspot” equaled NBC’s highest in-season 18-49 rating in the timeslot since April 7 (0.8) and delivered the networks’ biggest in-season total-viewer result in the hour since March 31 (4.3 million). L+7: Last season, “Blindspot” grew by +74% in 18-49 rating going from L+SD to L+7 (from a 1.03 to a 1.79) and +2.5 million viewers overall (4.9 million to 7.4 million).

“Dateline NBC” (0.9/4 in 18-49, 1.2 in adults 25-54, 5.0 million viewers overall from 10-11 p.m. ET) tied for #1 in the two-hour timeslot among non-sports shows on the Big 4 networks in adults 18-49, growing +29% week to week in adults 18-49 (0.9 vs. 0.7), +9% in adults 25-54 (1.2 vs. 1.1) and +17% in total viewers (5.0 million vs. 4.2 million). L+3: The prior week’s “Dateline” increased by +28% in 18-49 (0.72 to 0.92) and +875,000 viewers overall (4.2 million to 5.1 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.92 to a 1.23) and more than +1.2 million viewers overall (5.2 million to 6.5 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes.

Saturday

"Dateline Saturday Night Mystery” (0.5/2 in 18-49, 0.8 in 25-54, 3.4 million viewers overall from 8-10 p.m. ET) delivered a season high in total viewers and equaled its season high in adults 25-54, growing +14% versus its prior telecast in 25-54 (0.8 vs. 0.7 from 9-10 p.m. on Oct. 14) and +18% in total viewers (3.4 million vs. 2.9 million). L+7: “Dateline Mystery” is increasing by +20% this season in 18-49 rating (from a 0.50 to a 0.60) and 391,000 viewers overall (2.8 million to 3.2 million) going from L+SD to L+7. Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)

“SNL Vintage” (0.6/3 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET, with an encore of an Oct. 25, 2014 telecast of “Saturday Night Live” hosted by Jim Carrey and featuring musical guest Iggy Azalea) generated the top total-viewer result for an “SNL” rebroadcast in this slot since April 8 (3.0 million).

Sunday

NBC Sports coverage of Pittsburgh Steelers-Detroit Lions “Sunday Night Football” (4.8/15 in 18-49, 13.9 million viewers overall from 8:31-11:23 p.m. ET) ranked #2 for the night in all key ratings measures behind only Fox, which carried both a high-rated Cowboys-Redskins NFL overrun and the top-rated World Series game so far this year.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com

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