Red Nose Day Reaches $35 Million in Donations to Help Children in Need


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Red Nose Day Reaches $35 Million in Donations to Help Children in Need
  • Pro Social Initiatives
August 15, 2017

This past year marked the third year Red Nose Day was held in the US and broadcast on NBCUniversal. Red Nose Day is an annual campaign that uses the power of entertainment to raise money and awareness for children living in poverty.

NBC, in collaboration with Comic Relief U.K. (the nonprofit that organizes the campaign), was announced as the chosen network to broadcast Red Nose Day for its U.S. debut in 2014. Red Nose Day launched in America in 2015, with generous support from millions of Americans and many outstanding partners like NBC. This year marks the first time the network created special editions of existing shows to express our deep rooted partnership and commitment to this important initiative. The campaign has raised $95 million in its first three years airing in America.

Through this year’s fundraising event, the campaign raised $35 million to help children in need. In addition to money raised during the live event, fundraising totals announced during the show included over $18 million from Walgreens, which included all of Walgreens profits from the sales of Red Noses and Red Nose Day items, its vendor partners’ contributions, customer donations and a number of fundraising events, including the “Ride On for Red Nose Day” cycling challenge and employee fundraising. M&M’S® also donated over $1 million to the cause.  



In addition to corporate partners, people across the country are encouraged to support the cause by coming together and wearing their Red Noses, organizing fundraising events, and watching and donating during the night of Red Nose Day programming on NBC. Beneficiaries of Red Nose Day grants include charity organizations such as Boys & Girls Clubs of America; Children’s Health Fund, Feeding America; Gavi, the Vaccine Alliance; National Council of La Raza; Save the Children; and the Global Fund. For example:

  • City Year is one of multiple grantees who received funds from Red Nose Day. As part of the funds raised through the 2017 Red Nose Day U.S. campaign, Comic Relief will match the 12 existing Comcast NBCUniversal-sponsored City Year teams with 12 teams of its own. All 24 teams will be jointly-branded City Year teams and double the amount of students we will reach in the 2017-2018 school year.
  • The Bill & Melinda Gates Foundation enabled Red Nose Day supporters to double their impact by pledging to match all donations made to Red Nose Day through Facebook’s new and existing giving tools up to $1 million. Money raised supports programs that ensure children in need are safe, healthy and educated both in the United States and in some of the poorest communities around the world.

Behind the scenes at 30 Rock, Red Nose Day also hosted a two-hour live stream on Facebook, giving fans a chance to get a look backstage at the third annual “The Red Nose Day Special,” interact with special guests, see exclusive Red Nose Day content, participate in live fundraising challenges, and donate using Facebook’s new Live with Donate feature. It was the first time a Facebook Live with donate button has been associated with a traditional television broadcast.