Robert Greenblatt joined NBCUniversal in January 2011 as Chairman, NBC Entertainment and reports to NBCU Chief Executive Officer Steve Burke. In this role, Greenblatt is responsible for all aspects of primetime, late night, daytime, and first-run syndication programming.
He also oversees the Universal Television and Universal Television Alternative Studios, which currently produce nearly 40 scripted series as well as late-night and reality programs for a variety of networks and digital platforms. In addition to shows for NBC primetime such as the successful "Chicago" franchise, "Shades of Blue," "Superstore" and all of NBC’s hit late-night shows, Universal Television also produces four prestigious non-NBC comedies: the Golden Globe-winning "Brooklyn Nine-Nine" (Fox), the Emmy Award-winning "Unbreakable Kimmy Schmidt" and "Master of None" for Netflix, plus "The Mindy Project" for Hulu. Dramas include "Bates Motel" on A&E and "The Path" on Hulu.
Under Greenblatt's leadership, NBC regained its #1 status in the key 18-49 demographic after a decade in last place. NBC has won the last three 52-week broadcast seasons and is on track to win the ‘16-‘17 season. The network has also won five consecutive November sweeps and six consecutive summers in adults 18-49. And "This Is Us" – the biggest new hit on television – joins a wide range of leading reality shows that includes "America’s Got Talent," "The Voice," "Little Big Shots," and "American Ninja Warrior," as well as the two biggest sports franchises, Sunday and Thursday Night Football.
A Golden Globe Award-winning television producer ("Six Feet Under") and Tony Award-winning Broadway producer ("A Gentleman's Guide to Love and Murder"), Greenblatt has also moved NBC to the forefront of live television events. He broke ground four years ago with the broadcast of NBC’s musical "The Sound of Music Live!," which attracted 21 million viewers and has become a yearly tradition. NBC presented "The Wiz Live!" in 2015 and "Hairspray Live!" last December, with "Bye Bye Birdie" starring Jennifer Lopez on tap for December of 2017 and a live production of Aaron Sorkin's "A Few Good Men" coming soon as well.
Greenblatt’s relationship with Dolly Parton led to him producing the Tony-nominated Broadway hit "9 to 5: The Musical" with a score by Parton. And two telefilms for NBC -- "Dolly Parton’s Coat of Many Colors" and "Christmas of Many Colors" -- each garnered 16 million viewers, making them the most-watched TV movies in nearly eight years.
Prior to NBC, Greenblatt was President of Entertainment for Showtime Networks, where he supervised a slate of original programming that re-positioned the company as a leader in premium cable. He was responsible for such hits as "Weeds," "Dexter," "Shameless," "Nurse Jackie," "The Tudors," "Californication," "Episodes," "United States of Tara," and "This American Life," among others. Over his seven-year tenure, the audience subscription base increased 52% to a then-record high of 19 million subscribers in 2010 .
Before Showtime, Greenblatt was an award-winning producer of over a dozen series on various networks. The highlight was "Six Feet Under," for which he was awarded the 2002 Golden Globe Award for Best Drama Series. It also garnered a slew of Emmy nominations, including four for Outstanding Drama Series, and it won the 2003 Producers Guild Award, three GLAAD Media Awards and the Peabody Award. He also produced two Emmy-nominated miniseries: "Elvis" for CBS (starring Golden Globe winner Jonathan Rhys Meyers) and Gregory Nava's "American Family" for PBS.
Greenblatt began his television career at the Fox Broadcasting Company where he ran primetime programming from 1992-97 and developed such memorable shows as "Beverly Hills, 90210, "Melrose Place," "The X-Files," "Party of Five," "Ally McBeal," and "King of the Hill," in addition to the pilot for "The Sopranos."
In 2011, he received the Stephen F. Kolzak Award from GLAAD and The Actors Fund Medal of Honor in 2016. Greenblatt is a member of the Broadway League of Theatrical Producers, the Academy of Television Arts and Sciences, and the Producers Guild of America.