The Only Metric That Matters - Sales: by Linda Yaccarino

 

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The Only Metric That Matters - Sales: by Linda Yaccarino
May 11, 2017

New platforms, new technologies, and new models are radically transforming the advertising industry. But it’s worth remembering what hasn’t changed. Despite the latest innovations, at the end of the day, the only metric that matters is sales.

And yet, in recent years, with the advent of social networks and short-form video platforms, people around the advertising industry got lured away from the essentials of what really works by the promise of something new. 

Read more in this Contributor piece I wrote today for the HuffPo.

CLICK HERE TO READ THE FULL STUDY.

 

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