This summer, NBCUniversal hosted Adobe’s chapter of the Girls Who Code Summer Immersion Program, which encourages girls to consider careers in STEM (science, technology, engineering, and math) and helps close the gender gap in technology, for a unique field trip to 30 Rock. The day was organized in collaboration with NBCUniversal Advertising and Client Partnerships and offered students the opportunity to hear from a variety of speakers, connect with female engineers and technology leaders, and learn about how technology informs various aspects of NBCUniversal’s ad sales business.
The field trip kicked off with an interactive NBC Studio tour of popular shows such as Saturday Night Live and Late Night with Seth Meyers. Following the tour, students were given an informative presentation on the importance of advertising sales and its contribution to the rest of the organization. The day also included discussions with a diverse group of panelists in a variety of STEM-related roles, data science engineers, research analysts, product managers and senior leaders in technology and measurement solutions were all represented.
The two panel discussions focused on technology at NBCUniversal and women in technology, which were followed by an informal lunch that allowed students to interact one-on-one with NBCUniversal team members. The day wrapped with an interactive Q&A between the students and panelists.
The Girls Who Code Summer Immersion Program is an annual seven-week summer course open to rising junior and senior high school girls. Held in cities across the US and hosted by leading technology companies, the program is free and covers topics related to but not limited to computer science, including art, storytelling, robotics/AI, video games, websites, and apps. The Adobe Girls Who Code curriculum for this summer includes learning the fundamentals of coding in Scratch and Python and applying those fundamentals to robotics, web development, and data visualization and analysis.