In celebration of Leap Day (on February 29), NBCUniversal and American Express are partnering in a first-of-its-kind marketing campaign that gives viewers more from their favorite shows. During time that would normally be filled with commercials, NBCUniversal and American Express have created custom content to add to the broadcasts of Blindspot, Late Night with Seth Meyers, The Voice and TODAY. This exclusive content is also the first example for advertisers of the strategic partnership between NBCUniversal and BuzzFeed.
The multiplatform campaign will continue through March 3rd across NBC’s digital platforms, including over-the-top apps. BuzzFeed and all of NBC’s digital platforms will have additional custom content to continue the campaign.
Tune to NBC on 2/29 to catch the live airings of this campaign and check out the bonus content on BuzzFeed and the digital platforms of NBC starting March 1st.